There’s a reason why there are nearly 50,000 jewelry workers found in the United States. We rely on these professionals to provide the perfect accent pieces to complete an outfit.
If you have a passion for jewelry and a knack for creating them, you might be wondering how you can turn your work into a career. The reality is that learning how to start a custom jewelry business is fairly straightforward.
What’s hard is turning it into a success. In this guide, we’ll go over some basic business tips for setting up your custom business, as well as advice for making it as profitable as possible.
Produce Your Jewelry Products
You can’t start a jewelry store without custom jewelry products. So now is the time to start brainstorming what types of products you want to offer customers.
Remember that you should start small and then expand your line later on. Ideally, you’ll already have the equipment you need to make the custom jewelry. However, in some cases, you may need to get better models to keep up with demand.
Lastly, don’t forget about sourcing your custom jewels. This is important because it will directly influence how much you need to charge for the product. We recommend buying everything you need in bulk, like these red rhinestones.
Take Good Photos
Once you have the custom jewelry ready, you’re going to want to take professional photos of it. Unless you’re a great photographer, we don’t recommend taking pictures on your phone.
Low-quality images of your jewelry aren’t likely to do them any justice. On the flip side, a quality photo can entice potential customers to give your business a try.
Set Up An eCommerce Store
Next, you’re going to want to find a place to sell them. The easiest solution is usually to find an eCommerce platform that allows you to sell your pieces. Etsy, Shopify, and eBay are all good options for this.
Alternatively, you can start your website or in-person business. However, this will require a lot more start-up funds. And you’ll likely also need to get a variety of licenses to make sure your business is legal.
Market Your Jewelry
Once you start selling your jewelry, you can’t just expect consumers to find it on their own. You need to help them with marketing. Think about what sets your jewelry apart from the competition.
Then, implement this selling point into your marketing business strategy. The best marketing for your custom jewelry will depend on your budget.
However, you can’t go wrong with affordable options like social media ads, SEO content, and influencer collaborations.
Appreciate Learning How to Start a Custom Jewelry Business? Keep Reading
We hope this guide helped you learn more about how to start a custom jewelry business. It’s important to remember that this guide just touched the tip of the iceberg when it comes to starting a business.
You also need to know how to effectively run it. That means keeping up with production orders, shipping, and accounting.
So make sure you do more research before you fully dive in. Want more business advice from us? Keep exploring to find loads of similar content that you’re sure to love.
