Every marketing campaign, especially in the travel and tourism business, should include video. Video is undoubtedly a part of a consumer’s lifestyle, with internet users spending maximum hours watching videos online.
You may use video marketing to reach out to an audience via internet videos to expand your business. You can also use video to increase your online presence by including it in your social media strategy. Consumers recall 95% of a message when they see it in video format; thus, promoting your brand using video is statistically more successful.
Despite these numbers, most business owners avoid video marketing material owing to expense concerns and a lack of comfort. We’re here to reassure you that a successful video marketing approach entails more than any box-office hit film you’ve seen from your competition.
Profile Videos: Profile videos are the best for tours and vacations. It might describe your company’s profile, excursions and packages you provide, and satisfied customers. Your profile video can be shared on your website and in the e-portals of travelers.
These kinds of videos may help you build a brand image and advertise your business. This may be in the form of an explainer film using characters, animations, motion graphics, or even a live video shot.
Destination Videos: Depending on the audience’s needs, destination videos can be made for any tourist attraction or package. This would assist a potential visitor in analyzing and learning about the tourist sites, culture, cuisine, and specialties of a specific region. This film has the potential to become viral on social media, promoting not just the location but also your company.
Short Ads: 30 second or fewer ads about the firm or a specific package about the brand, packages, special deals, and testimonials that may be sent over WhatsApp. Videos might be seasonal or regular.
Video Brochures: Brochures now rule the market. Brochures with biometric codes can be created, with which a person can scan the code with their mobile device to play the suitable video. This might be a profile video, a video about accommodation or lodging, a movie about tour packages, cuisine and menus, a video about planners and schedules, and more.
GIF Animation: Brand awareness may be increased by creating appealing GIF animations. For a minimum of 5 seconds, this can be a short animation to promote your company, product, or services. This might be a clever or thought-provoking concept that has become popular on social media.
There are no limits to creativity in the tourism business. These videos are just a few instances of how video can be a crucial element, if not an essential component, of your campaign.
We previously said that most firms do not employ video in their marketing plan because they believe it is prohibitively expensive to produce. To clarify, you don’t need to spend much money to create a high-quality film that performs well. A video can either be excellent or poor because it either intrigues or repels viewers. You want to create high-quality videos that focus on the content rather than the technical aspects. Take advantage of an online video editor to add to the video aesthetics.
Saying that your content is more essential than the technical aspects of video production does not negate the importance of the technical aspects:
When shooting videos, you still need to know your lighting and sound.
Extremely bright backdrops will block your camera’s exposure, leaving your viewers with only a sliver of an image on their screen.
You would like to make sure that your chosen camera captures your voice clearly and does not pick up unwanted background noise from the air conditioner, which might distract viewers from your presentation.
Understanding the fundamentals of lighting and sound in cinematography is sufficient to make your video seem professional. If you’re going to capture a video with your smartphone, make sure you face a window to avoid being illuminated. When recording with a smartphone, another thing to keep in mind is to look straight at the lens. This advice indicates to your audience that you are speaking to them rather than your screen reflection. When chatting with your audience, remember to smile and be nice since people can sense when you’re not honest.
Selecting a video hosting provider for your videos demands consideration. Your choice should be based on how well you understand the platform where you want to distribute your films. For example, you could instantly consider uploading your content to YouTube because it is the most popular platform. But things get tricky when you realize that YouTube has over 2.3 billion viewers who watch at least 1 billion hours of material every day.
Reconsider your current digital marketing plan instead of pondering where you should place your videos. Do you include social media in your marketing efforts? Do you have a good understanding of Instagram and Facebook? You can develop a plan to integrate video into the platforms you already use after understanding how these platforms work.
However, you can continue to publish your videos to YouTube, which you can embed on your website. On the other hand, you want people to locate and watch your movies. One method is to drive your audience to such videos from other social media channels. On Instagram, you could post snippets with a link to the entire video in the description.
While you can continuously monitor your YouTube statistics, such as views and likes, Google Analytics is far more comprehensive and can even tell you how people found your video. You may go through these data and make plans to improve the areas that aren’t working for you.
Video marketing is essential for any marketing plan, particularly for tourism-related firms. You want to effectively express what you have to give to your audience.