Tech

SEO vs Pay per Click Advertising: Which One to Choose?

SEO and PPC (pay per click) are both marketing vehicles that one can choose to boost its website traffic and increase conversion rate. Thailand online marketing and risen tremendously over years and marketing in Thailand is increasingly digital now. A digital agency or a social media agency can provide you the services of SEO or PPC. But which one is better? Let’s find out the answer to this question by analyzing both SEO and PPC and discussing their comparative advantages and disadvantages.

SEO

 As we all know, it is a series of processes that help a website rank higher in the search engine’s results. It is an effective tool for this purpose and has a proven record of success in achieving its goals. Let’s take a look at its advantages and disadvantages.

Advantages

It is cost-effective: SEO is cheap as compared to PPC. It is sometimes also referred to as organic SEO; there is a price to pay to acquire this service, but it is by and large a cheap method of getting more web traffic.

Authenticity: People still prefer organic search results over paid or sponsored results. It makes SEO more reliable in the eyes of the general public.

Sustainable: SEO’s results are available for a long time. A company can reap its benefits as long as the search engine changes its algorithms drastically.

Disadvantages

Time-consuming: SEO takes time to materialize and produce results. It may take somewhere between 6 months to become effective. Also, the process itself is long and tedious.

Ongoing process: If the search engine changes its algorithm, the entire process of SEO might have to be revisited. Plus, it requires routine checkups to monitor its efficacy.

PPC:

Pay per click is when you pay to the search engines for ranking your site higher or for the number of visitors or buyers that come to your site through such ads. Let’s look at its advantages and disadvantages.

Advantages

Instant results: Unlike SEO, PPC provides you with quick results. As soon as you place the ad, the traffic starts flowing in.

Measurable metric: PPC is scalable and easy to measurable. You can estimate how many visitors are likely to visit your site and the outcome of the PPC campaign.

Flexible budgeting: PPC gives you the power to design and customize your PPC campaign the way you want. You decide the budget, the timing, and everything else about the campaign.

Disadvantages:

Expensive: PPC is costly; the ads don’t come cheap.

Short-term: The results are visible only as long as the campaign is running. Once it is finished, there are no results.

Click-baits: People are generally skeptical about clicking on a paid or sponsored link. Data shows they trust organic search results more than paid ones.

Which one is right for you?

There is no clear answer to this question. Each campaign or tool has its distinct benefits and drawbacks, and a company can choose either depending on its goals. For example, if a company has a big budget and wants quick results, it can go for PPC and vice versa.

An influencer marketing agency Thailand and an e-commerce agency Thailand can give you further guidance on this.

ibexmediagroup is a digital marketing agency service of Thailand. For its valuable services, it is ranked as the top digital agency in its domain. You can hire it for SEO, PPC, or any such related services.

Barry Lachey

Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources "Joe Joe." he is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.

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Barry Lachey
Tags: SEO

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