Some studies suggest 75% of people make a buying decision based on a company’s website design. If your home page isn’t set up right, you could be losing a lot of potential customers at the first hurdle.
If visitors don’t get past your home page, they’re not getting as far enough as finding out more about what you do and why they should be buying from you.
When that happens it might be time to change home page and these tips will guide you in the right direction.
Some Visitor Statistics
Your home page for any business should tell a visitor who you are, what you do, and why they should want to buy from you.
Once on your home page, 86% of visitors will leave if they can’t see your products or services. More than 60% want to see company contact information.
First-time website visitors also expect a load time of under 2 seconds. If your page takes longer than that, you will be losing a lot of potential revenue.
You can use tools like Google Analytics to see how long someone is spending on your home page. You can also look at how many pages they are looking at before they leave your website.
If you have a high bounce rate on your home page, this means users are leaving directly from the page.
You’re either attracting visitors that aren’t interested or they are interested but the home page isn’t delivering what they need.
In that case it might be time to change your home page.
You can also use free speed test tools to test your website’s loading speed on different platforms and from different regions.
These can help you figure out what the average load time is for new visitors and what elements on your page are slowing the page down.
What Your Home Page Should Include
What goes on a home page will look different for every business type.
If you run an eCommerce store some ideas for homepage will include highlighting popular products and explaining what is unique about your brand.
If you offer a service, your home page might focus more on what solution you are offering to your customers’ problems. Include some testimonials and have a clear call-to-action to get visitors to take their next step.
Other things that would be useful to include are a navigation menu so your visitors can learn more about you at their own pace and some more information about your business.
Some things you can add to build trust are testimonials, reviews, product photos, and full contact information.
This makes it easy to see you are a legitimate business and makes it easy for visitors to contact you with any questions.
You will also want to make sure that your home page and website are quick-loading, easy-to-navigate, and clear to read. You should optimize them for desktop, tablet, and mobile.
Are You Ready to Change Home Page?
There are a lot of things to consider when deciding whether to change home page. It’s important you make any changes for the right reasons and test them out.
Otherwise, you could end up with a home page that performs worse than your original one.
To find out more about getting the most out of your website for your business, keep reading the rest of our blog.
Amanda Byers is a graduate of Columbia, where she played volleyball and annoyed a lot of professors. Now as Zubuz’s entertainment and Lifestyle Editor, she enjoys writing about delicious BBQ, outrageous style trends and all things Buzz worthy.