As a small business owner, you know how difficult it can be to get noticed in the marketplace.
You might feel like marketing your company is too expensive or that there’s not enough time to do everything. But don’t worry! We’ve compiled some of the best ways to market a small business for you right here.
We hope these marketing tips will help you reach more customers and turn them into lifelong fans of your brand.
1. Email Marketing
If you’re a small business owner, email marketing should be a big part of your marketing plan. Emails are perfect for direct communication and they’re easy to store on an email list so you can send out new messages whenever you want. Some people might feel like it’s too pushy or annoying, but as long as emails aren’t excessively spammy, then there should be few problems.
Email marketing has an ROI of $38 for every $1 spent, and it’s not too difficult to set up or maintain. So, if you’re looking for a marketing strategy that’ll help your business grow without costing much money upfront, this is one of the best.
2. Community Marketing
Another great way to market your small business is through community marketing. This means that rather than just trying to sell things in one place, find places where other businesses will also have tables set up at events or markets and talk about how both companies can work together. It’ll help spread awareness around while exposing more potential customers to what you do.
The components of community business marketing include getting the word out about your business, networking with other businesses, and spending time at community events.
Building a community around your brand gives customers a place where they feel like they can belong. This is a marketing technique that will always work as long as you’re willing to put in the time and effort into doing it.
3. Facebook Advertising
Facebook advertising allows businesses to target the people who are most likely interested in their product or service and buy advertisements that appear on Facebook’s platform. It also offers analytics tools for measuring how well an ad campaign is going.
You’ll need to set up a budget when using this type of marketing because it can get expensive quickly. You might want to start with small amounts then work your way up as necessary.
Keep in mind that over seven million small businesses advertise on Facebook so you’re in good company.
4. Content Marketing
Content marketing is a great way to market your small business while providing valuable information that customers want. It’s all about building trust, getting people engaged with what you have to say, and then making the sale once they’re at the top of the funnel.
The best part is that it can be done for free which means you don’t necessarily need any start-up capital to get started.
Typically, content marketing is best suited to businesses that offer valuable information and aren’t just selling a product or service. If your audience enjoys reading about something you’re providing they’ll likely want more of it. This gives you an opportunity to sell them other products or services while nurturing good relationships.
Knowing what type of content will resonate well with your target market can involve some trial and error. But once you find out how to do it there are many ways to capitalize on this effective strategy: blog posts, eBooks, infographics, industry reports…the list goes on.
Referral marketing is a strategy that many companies are turning to because it’s so effective. The goal is to get other people that you’ve built a relationship with and who have influence in your target market area, interested in spreading the word about what you do.
Businesses create referral programs that incentivize their customers to share information with friends and family. This type of reward might include discounts or points redeemable for merchandise.
A key benefit of referral marketing is that it can be less expensive to set up than a lot of other marketing strategies. And if you do it right, there’s no limit on how much word-of-mouth your company could get.
If you want to convert your site visitors to loyal customers consider hosting giveaway contests.
Giveaways are a great way to generate interest in the product and build goodwill with potential customers. They view it as an act of generosity rather than marketing tactics that exploit their feelings for the sake of profit.
The best giveaways offer something that’s relevant to what you sell, like a free drink at a restaurant or a sample from your store. But there’s no reason why you can’t get creative.
You could even give away gift cards where they can choose anything they want. You’ll be giving away money to them while providing an incentive for them not to do business with competitors.
7. Creating a Website
A professional-looking website will do more for your small business marketing than any amount of advertising. Your website should have a blog where you can post new content about ongoing projects or campaigns. This will keep people coming back to learn the latest news from your company.
There are companies like Squarespace that make it easy to create an attractive, professional-looking site with just a few clicks. And there’s no coding required!
You’ll be able to edit all the text and images on your own in minutes after signing up for their service. You won’t need to know anything at all about HTML or CSS – which is great if you’re not exactly tech-savvy but still want an awesome-looking website.
After creating a website, you can then get a customer data platform to help you collect and manage all customer data.
8. Google Ads
Ads are a great way to target potential customers and drive traffic to your website. However, they can be expensive if you’re not using them properly.
Make sure that your ads are relevant to the keywords people might use when searching for what you have available. This will help make sure that they get seen by the right audience and actually do some good in bringing new visitors through your door.
You can use Facebook’s targeting tools that allow you to specify who sees which advertisements on their site based on search terms or interests. You can then share content with just those users most likely interested in it. This helps cut down the costs of running an ad campaign quite significantly while still giving a clear message about what it is you want people to buy.
9. Local SEO
Want to rank higher for local search results? Make sure that your business information is accurate and up-to-date on Google, Yelp, and other online directories. You can also verify the address using the Google My Business feature to make sure it displays correctly in search results.
You should also include rich snippets to provide more details about your products or services — this can lead to higher rankings in SERPS. Rich snippets will also help people find what they’re looking for faster as these items are displayed prominently at the top of search listings.
10. Posting on Social Media
If you’re running a small business, it’s time to get social. Use platforms like Facebook and Twitter to tell your story. At the same time, you’ll connect with potential customers by answering questions they might have about the product or service that interests them.
Social media engagements help build a community around your brand, which can lead to better customer relations and increased sales. However, it can be easy to get social media marketing wrong, so you’ll want to spend time reading about what works best for your business before you dive in headfirst.
11. Hire Influencers
Influencer marketing is one of the best ways to market a small business. Influencers are experts in their field, and if you can find someone who’s interested in your product or service you’re on track to building an engaged audience that will buy from you time and time again.
With influencer marketing having 11 times more ROI than any other digital marketing strategy, it’s not a wonder why so many companies are doing this. It is simply the best investment if you’d like to run a low-risk marketing strategy.
12. Outreach Marketing
This type of marketing involves sending emails out and following up with phone calls in an effort to get potential customers interested in purchasing a product or service. Outreach campaigns can be customized depending on what the company’s goals are, how much it wants to spend, and how many people will need to work on them. Some businesses hire professionals but others might only contract one person with experience.
Best Ways to Market a Small Business Explained
Every business needs to have a marketing plan.
However, it needs to be tailored to their business. What works for one company might not work for another. That is why it’s important that a marketing plan be created before the first step in marketing can begin.
In this list of the best ways to market a small business, you’ll have to choose the strategy that guarantees your small business the highest ROI.
To read other interesting articles, keep checking our blog.