Are you looking to promote your business in a new and creative way? Perhaps you’ve found that the standard ways of advertising can become boring. Brochure folds can help you catch the eye of new customers and spark interest in your business.
But before you go printing up a thousand brochures, you’ll need to make sure you come up with a design that works. We know that you want your fold to look good and you want your folded brochure to be functional.
Don’t worry, we’ve got you covered. Here’s a guide to the best brochure fold design.
Table of Contents
1. Consider the Type of Paper
The primary factor to consider in the brochure design is the stock weight. Paper stock that is too thin or light will tend to bend, curl and crease easily, which will detract from the overall look and presentation quality, and effectiveness of the creative brochure. Paper stock that is too thick or heavy will be difficult to fold.
For best results, take into consideration the size, shape, purpose, and expected use of the brochure when selecting the paper stock. Generally speaking, cardstock that is between 80 and 100 lb is ideal for most brochures.
2. Choose a Fold Style
First, decide what type of information and content is required, are there more text-based elements, graphics, or images that need to be included? Second, consider how many panels and how much space you need for the content. Third, consider the size of the piece and if it needs to become a self-mailer or not.
Finally, depending on the content and purpose of the brochure decide if a single-fold, bi-fold, print roll-fold, tri-fold, or z-fold is most appropriate. Understanding the advantages and drawbacks of each fold style is important to do. You can check print roll-fold brochures here now to get more ideas.
3. Use Images
Start with a statement-making front cover. Select an image that encapsulates the content of the brochure and will encourage people to pick it up. Inside, place other images that support the text and help readers visualize the product/service.
For example, if the brochure is about a trip, consider using scenic photographs. They could be of destinations you are visiting or those that have less to do with the content but evoke the feeling of exploration. Even when folding a brochure, images can bring in visual interest.
4. Pick the Best Color
To pick the best color, first, evaluate the purpose of your brochure. Think about what images, texts, and messages you want to emphasize. Once you have an idea of the feelings you want to evoke, start thinking about the psychology of color.
Research what colors can convey the emotions and feelings you intend to portray. Consider the context of the brochure, its audience, and the tone you are looking for. Ultimately, look for a shade that’s unique yet simple, and a color that your audience can process easily and is full of personality and craft.
Create the Best Brochure Folds Today
A well-designed brochure folds should be in a way that enhances the user experience. Consider your folding styles carefully to ensure your brochure’s information is easily presented in the best manner possible.
Follow these design tips to create an effective brochure fold. Get your designer hat on and hit the ground running with these design tips!
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Andrea Parker is a reporter for Zobuz. She previously worked at Huffington Post and Vanity Fair. Andrea is based in NYC and covers issues affecting her city. In addition to her severe coffee addiction, she’s a Netflix enthusiast, a red wine drinker, and a voracious reader.
