Over half of small businesses don’t have the knowledge or experience to utilize data to drive growth, so if you’re feeling clueless, you’re not alone.
The key to using your data smartly is to adopt the right tools. Without them, it’s impossible to run a successful business.
When you look at all the business tools available though, it’s enough to make your head spin. Which ones should you pick, and which ones should you ignore?
In this article, we’ll discuss five business tools you need to try in 2024.
1. Project Management
If you have various employees handling different aspects of your business, then things can get messy fast. But if you use a project management tool like Asana, Trello, or Monday.com, you can neatly organize and manage projects, tasks, and teams.
Even if you work alone or only have one or two employees, these programs can still be beneficial. Again, they can help you keep track of things so nothing slips through the cracks.
2. Customer Relationship Management (CRM)
A CRM should always be part of your business strategy. If you don’t keep close records of your clients, you won’t be able to provide them with the information they need when they want it.
Programs like Salesforce, HubSpot, and Zoho CRM help businesses manage customer relationships, sales pipelines, and marketing campaigns. Features such as AI and automation can streamline processes further.
3. Marketing Automation
Speaking of automation, why do things manually if you can automate them instead? Not only will this save you lots of time, but it’ll also decrease errors. Marketing automation is perhaps the most crucial tool for SaaS business purposes, as it’ll make good use of all the data you have.
Platforms like Mailchimp, HubSpot, and Marketo help automate marketing campaigns, email newsletters, and lead nurturing. Look for new features to personalize customer experiences and improve campaign effectiveness.
4. Accounting and Invoicing
These are tasks that can be a real pain, and you have better things to do when running your small business. Some commonly used programs here are QuickBooks, Xero, and FreshBooks. In addition to accounting and invoicing, they can handle financial management too.
These commonly integrate with existing business software, so you won’t need to do anything to move data from one place to another.
5. Analytics and Business Intelligence (BI)
You’ve amassed data, but what should you do with it? Analyze it, of course.
This is possible with tools such as Google Analytics, Tableau, and Microsft Power BI. These all provide insights into website traffic, customer behavior, and business performance. You’ll be able to clearly see your strengths and weaknesses, which can enable you to tweak your strategies effectively.
Adopt These Business Tools to Grow
Without certain business tools, it’s not easy to succeed. While it’s still doable, it’s not the wisest use of your time or energy.
The best thing to do is to adopt tools that’ll not only make life easier, but also allow your company to scale with little issue. This will blow your competitors out of the water and pave the road to booming business.
Interested in more business products and services? Then check out more of our blog page now.
Lisa Eclesworth is a notable and influential lifestyle writer. She is a mom of two and a successful homemaker. She loves to cook and create beautiful projects with her family. She writes informative and fun articles that her readers love and enjoy.
