Good customer service can almost make a business profitable entirely on its own. As many as 83% of people say that good customer service is the main factor they look at when buying a product! Because of this, you can turn your business into a goldmine by having an open line of communication with clients and responding to feedback.
You could use many channels to have a better dialogue with clients, but we only want to give you the best. Here are our top five ways to open a line of communication with your customers.
1. Phoning
Your business phone number should be all over your website, social media, packaging, building, and everything else. Hearing the emotion in the caller’s voice as they solve the client’s concern always makes a memorable customer experience. It’s also one of the cheapest and easiest ways
to quickly get to the bottom of a complex issue.
2. VoIP Integration
Imagine ” calling” the support center and getting access to an agent right through the business’s website. With VoIP services, you can set up a system that works exactly that way. You get all the benefits from phone calls, but at a fraction of the cost because VoIP works over the Internet!
3. Email
Emailing is amazing because it allows your support agent to multiply their efforts. You can have one agent working on several different customer issues at once and a pipeline to a live chat or phone/video call for more complicated problems.
It’s an excellent choice for small businesses and for any product that wouldn’t need immediate attention. Emailing also protects you if you ever fear getting clients yelling at you over the phone.
4. Social Media
Instagram, X, and even TikTok can be mighty customer service channels. PlayStation, for example, uses their X accounts for snappy responses as well as to address issues gamers might have with their hardware or software. Having your social media manager or team double as customer support is also an efficient use of limited staff.
5. Having a Forum
Another great way of keeping customer service channels open is by hosting a forum on your website. This way, your support staff can post answers to FAQs once and then will only have to respond if further questions arise.
If you have an open forum, your clients can even talk to and respond to each other’s posts, creating a sense of community in your brand’s name. Be sure to have either an AI tool or a person monitoring the forum to prevent the use of foul language, abuse, or the sharing of private information.
Open a Line of Communication With Your Customers Today
When you open a line of communication with a customer, you’re far more likely to keep them for life. Ensure your business always has a way to receive valid critiques and positive feedback and that your customer service channels are ready to cater to your clients’ needs.
Phone calls, VoIP technology, and emails are all brilliant for direct communication. If you want to help your clients more publicly, social media or hosting a forum is the way to go.
Good customer support is one way to build a successful business. Learn about all the others by visiting our business blog.