You’re a law firm owner but have no idea how to promote your own firm. Where do you start?
No one ever mentioned that running a law firm meant running a business. Learning how to effectively market your law firm is one of the most important things you can do. The good news is that it doesn’t take a marketing guru to figure this stuff out. The need to attract potential clients to your firm is real, and knowing where to start is critical.
Keep reading for a few great ways that you can easily start doing today to promote your law firm.
Create a Professional Law Firm Website
Having a professional website gives people a more personal connection when searching for law firms. It shows that you’re a reputable business and gives people a place to find out all they need to know about you. A good website will provide its visitors with the next step, whether that’s contacting your firm or booking a consultation.
The message should be clear and concise right from the homepage.
Provide Valuable Content
When creating content for your website, make sure it’s beneficial to your audience. The content should be helpful and well optimized. As you create content, it should target SEO or Search Engine Optimization. Using SEO helps you rank well on search engines like Google making it more likely for your website to appear on the first page and have people click on it.
Using a law firm marketing agency can help your search when navigating this digital journey.
Use Video to Your Advantage
When it comes to law firm marketing, video can be an excellent tool to use. You can start by recording a few videos packed with useful information for your audience, upload them to your site, and then share them on YouTube. Your videos should reflect your areas of law and could answer some of the more common questions you receive.
Ask For Reviews
Now more than ever, people often use reviews to make decisions. Don’t be afraid to ask your clients for a review. Make it easy for them by sending out an email linking to a few places you would like them to leave a review. These can include your website, Yelp, or Google. No need to push your clients; just make the request.
Take Advantage of Social Media
One of the best law firm marketing tips is to be present as a firm on social media. Having an active presence on various channels is great, but if you’re just starting, pick one channel and run with it. Promoting on Facebook or LinkedIn is a good place to start in your law firm’s marketing plan.
Social media can be a great way to connect with potential clients, and you can share the same helpful content from your website on each channel.
Measure Your Results
Review your efforts once you’ve been consistently promoting your law firm in these different ways. Now is a great time to see what’s working for your firm and what needs to be tweaked. You can clearly see if traffic has increased by reviewing your Google Analytics when it comes to your website. By incorporating these simple tips into your business, you could see some good quality results.
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