Have you recently witnessed a dip in your website sales? Your ads and SEO are doing well, but the lag in sales is staggering. One of the reasons might be errors with the ecommerce website design. If you notice a decrease in website activity, checking for mistakes is the right solution.
If you are wondering why website design is so important, you are not the only one. Often, businesses fail to understand the benefits of a good website design. It is essential to comprehend that the website is the first impression of your customers. If the website doesn’t offer an excellent user experience, chances are the customers won’t come back. Opting for professional digital marketing consulting services is an excellent idea.
Top 7 ecommerce website design mistakes you must avoid
Creating a website is not the end of the task. The ecommerce website design plays a critical role in enhancing the user experience. That is why identifying the common mistakes and rectifying them is extremely important.
Here are the ecommerce website design mistakes –
- No detailed product description
Replicating an in-store shopping experience on your E-commerce site is impossible. However, you need to offer an equally intriguing experience. Keep in mind that you don’t have the benefit of customers touching, feeling, or looking at the product. That is why offering detailed information is critical.
The lack of details makes customers uneasy, leading them to investigate it somewhere else. For example, if you have an online clothing site, you must offer information on size, fabric types, colors, etc.
- Low-quality pictures
E-commerce sites depend on premium-quality images to sell products. If you use low-quality pictures, there will be an impact on the sales. A common ecommerce website design mistake is using stock images. That doesn’t make your brand unique from others.
Here, the solution is to invest in high-quality product shoots. These visuals will differentiate your products from others. Ensure the product is captured from all angles and highlight the USPs.
- Messy design
You might think displaying everything on the website is a great idea. But it’s not! Too much visual content has a negative impact on sales. The best solution is to choose a clean yet interactive layout with appealing visuals at the forefront to decrease the bounce rate.
Don’t use too many colors as it may make the website look more cluttered. Also, refrain from using too many fonts.
- A lengthy checkout process
Don’t you get irritated when there is a lengthy or confusing checkout procedure? Chances are halfway you drop out and don’t feel like visiting the site ever again. It is one of the most loss-inducing ecommerce website design mistakes. It is critical to ensure the process is as seamless as possible.
The ideal solution is to integrate a single-page checkout process to enter information and check the order. After confirmation, users pay the amount and get a message informing them of the same right away.
- No consistency
Enhancing the user experience is crucial for improving website sales. Keeping the website simple yet unique gets more engagement than a visually cluttered or messy site. Too many elements can confuse and overwhelm potential customers. The best solution is to opt for a simple layout.
For instance, you must choose a font and use it throughout the website. Using more than one font leads to a messy site. Also, using a consistent color palette is an excellent idea.
- Lack of mobile-friendliness
In today’s world, a mobile-friendly E-commerce website is the need of the hour. Most of the time, people use mobile phones for online shopping. As such, mobile friendliness is utterly crucial. Making this ecommerce website design mistake will significantly impact the sales.
There are several factors that need attention for a good mobile experience. The images must load quickly, there should be no overlap of texts, the images must not lose quality, etc. Working on these aspects will make the site more mobile-friendly.
- Inefficient search engine
Not all customers want to browse through the E-commerce site. If they know what they are looking for, all they need is an efficient search engine to get the product they want. However, if the search engine comes back with thousands of products, customer dissatisfaction is bound to come.
That is why it is vital to choose an E-commerce platform that offers a great in-built search engine. Alternatively, you can also choose plugins that offer this functionality.
Are you looking for the best Digital marketing consulting services? In that case, check out Cybez. As one of the most reliable E-commerce consultant and marketing agencies, Cybez offers a wide range of services. These include E-commerce SEO, performance marketing, marketplace marketing, E-commerce website management, etc. With a team of skilled professionals ready to provide customized strategies, you will get excellent results.
A highly experienced SEO expert with over five years of experience. He is also working as a contributor on many reputable news sites including APNEWS and TECHBULLION