2020 is the year when millions worldwide finally wake up to the astronomical capabilities offered by Artificial Intelligence (AI). This year’s Harvard study supports the fact that AI could potentially be the critical factor paving the way for any innovation in software and technology henceforth. While this does sound alarming, most businesses have welcomed this change.
As it has made its presence felt in most industries, it has also made a meaningful impact on digital marketing. Digital marketing agencies in Singapore were among the first to utilize AI in their operations and are unsurprisingly among the world’s leaders in their field. Here are some of the AI-backed techniques they employ to reach such heights.
Predictive models and analytics:
AI is far quicker at crunching numbers than a human, so it is likely to be the driving force behind predictive models of human behavior and data analysis, which are the pillars of SEO. It is presently used to identify prospective customers that are more likely to respond to offers.
It can also determine a user’s characteristics through just user experience data and anticipate future behavior. AI-based predictive modeling is not limited to just this. Far advanced AI can comprehend business objectives and target audiences and suggest business strategies to reach the desired goals.
Reduction in load time using AMPs
It’s simple: the more massive the page, the longer the load time. Google has found a solution to this using AMP sites, which are lighter versions of existing websites – meaning they load faster. In Singapore, a load time of more than 2 seconds results in the termination of a search. AMP’s are essential tools to minimize these numbers.
AI is used to convert the graphic into text for millions of websites to achieve this. Faster load times are desirable to elevate the user experience and optimize the mobile web. Google also incentivizes the use of AMP web pages by ranking them higher on the search results.
The concept of chatbots is nothing to ring home about. Traditional chatbots are employed by tons of businesses to strengthen customer service. However, there is no riper time than now to introduce AI into the mix. AI-powered Chatbots can mimic human interaction to a great degree. Beta versions used in the banking sector were able to answer over 200 banking queries from customers.
Since they can tend to multiple customers simultaneously, there is virtually no waiting time. They are also able to track customer buying habits and create personalized advertisements targeting a particular audience.
This is perhaps AI’s most ambitious application to date. Popularly used to convert numerical and visual data into words, firms engaged in its development are currently testing the waters to check whether AI can also write human-sounding articles on a wide range of topics.
This is probably impossible due to the limitations of AI and Machine Learning, so the scope of this embarking isn’t high. While most have acknowledged its limitations, digital marketing agencies in Singapore are researching to circumvent these issues. In 2016, A Natural Language Generation Engine created 1 billion AI-generated write-ups such as quarterly earnings reports and analyzed it based on its data alone.
Digital marketing is necessary now more than ever. With lockdowns in various countries being uncertain, the world has adapted to a virtual lifestyle. With online traffic reaching all-time highs, it only makes sense that marketing also follows suit.