The Biggest Difference between Animation Video and Regular Video
Video has become the most important medium when it comes to information transfer in recent years. Animation videos are now the most popular form of videos online. You may think to yourself, but why? Why do marketers choose an animation explanation video rather than a regular video?
Actually it is simple; animation videos convey the message of a story more clearly. There is much more information in an animation video than in a regular video. They tell a story better than other types of videos. Animated videos bring concepts to life where text or videos cannot, or are limited in their capabilities. Regular videos are absolutely suitable for loading your brand or message with emotion or giving it a human face, yet it is not as effective as with animated videos. In addition, regular video is much more expensive and is therefore not suitable for every organization.
Animation vs Movie
Regular film and animation are both suitable for conveying a message. Yet animation has a great advantage over normal film. The reason: an animation film can convey complex information in a short time. The average viewer has an attention span of 60 to 75 seconds. Then they drop out. By packaging a clear message in a strong and creative scenario, you quickly reach many people. Gogoanime animation video also has a wide range of uses. More information about employ ability can be found here.
Once an (animation) film has been made, the applications are versatile. In addition to social media and your website, you can also easily use animation videos at fairs and events where you can introduce yourself and explain to your audience what your company or product is doing at lightning speed. Another advantage of animation is that you can send it just like the regular video to different media houses to promote your service.
Usually an animation video has a longer shelf life than a regular film. And this is perfect because the market is subject to constant change. It is therefore not smart to produce a video that can be thrown in the trash after a short time, or that is very expensive to update. An animation video on the other hand is much more flexible and can be updated with a few simple steps and techniques. This allows you to extend the shelf life of your video. All images remain on our servers indefinitely.
When is an animation video ‘suitable’?
As indicated earlier, you can use animation videos in many ways. Yet there are cases where a regular movie is a better choice. A good example is if you make a company video in which the atmosphere of the office and the staff is put in the foreground. Even if you shoot a video of a company event such as a sports day, for example for public relations purposes, it is better to choose the old way of live action. Ultimately you are busy with communication and you want to communicate your message best to your clients.
In most other cases, it is best to opt for animation. Animations are not only more successful than other forms of video, they are also much cheaper. Of course this depends on the party you work with. In both animation and live action you have different categories, so price differences in lesser sizes play a role. That said, in general, animation is much cheaper to produce. This has to do with animation that you do not have the costs of a possible location and an entire production team, such as one or more cameramen, a director, a production assistant and any actors.
Choosing a style for your video involves quite a few things. A live action video is more suitable to bring your company into view. Animation, on the other hand, is easier, cheaper, and explains complex ideas more easily. It all depends on what you need for your business at the end. Would you like to discuss what is interesting for your company? Get in touch with our team .