Digital marketing for a dentist helps develop its visibility and notoriety on the web. In the digital age, most people do their research for dentists online. As a marketing consultant, I support you in acquiring new customers using effective digital strategies. You are a dentist and your practice provides patients with quality care and services. However, today everyone searches for practitioners online whether looking for a dentist or other doctors, so it has become essential not only to offer exceptional service, but also to manage a strategy of effective digital marketing for dentists practice.
We have been supporting practitioners for several years in their online visibility and a good digital marketing specific to dentists will allow you to promote your dental practice and improve its online presence, which will attract new patients but also to retain them. As you may have read on the site, digital marketing in the broad sense encompasses many different strategies, all of which can be useful in their own way. If you plan to use digital marketing to promote your activity as a dentist, it is essential for your practice to be accompanied in order to put in place the most effective strategies.
Once you have an informative and visually pleasing site, you need to make sure your potential patients find it. A strategy that I particularly like and which is essential for a dentist wishing to gain visibility is SEO (natural referencing). SEO for dentists is about optimizing your website for the words and phrases searched by internet users and your catchment area, so that your dental branding company appears in the results and is ranked higher than that of your competitors.
SEO is also about building your site’s reputation online by building relationships with news sites, niche blogs, and other informative publications. Search engines want to provide their users with the best possible results, and building links from authoritative sites shows you are trustworthy, too. My goal is to define with you a targeted SEO strategy with relevant terms that your customers type on a daily basis to find a good practitioner and thus give them what they are looking for and therefore offer you more visibility.
In the example above, it is interesting to see that by using Google Switzerland in its French version with a location in Switzerland, Internet users are suggested the term dentist along with the largest cities in French-speaking Switzerland. Many strategies that we will be able to see together will allow you to gain visibility very quickly.
However, beyond that, you can also use content marketing to turn your site into a helpful resource for potential patients. Many people have questions about dental care, and as a subject matter expert, you can write articles, blog posts, and other online content to answer these common patient questions and concerns.
Local marketing is also essential for a dentist
To take advantage of a location-based marketing strategy, nothing beats Google Address (Google My Business). This is usually the first step for the marketing consultant who will accompany you. If you do not have a Google My Business listing, you need to create one.
Google My Business is a free tool from Google that helps dentists (and all business owners in general) manage their online search engine presence. For dentists looking to attract new patients, Google My Business is a very effective tool.
You are probably familiar with Google My Business listings, even if the name does not immediately ring a bell. Features like Google’s local search results (shown in the screenshot above) can display a list of nearby dentists, with most of the information a new patient would need to get in touch with your dental practice (address, hours of operation, website, reviews, etc.) and potentially become your new patient.
Your prospects or potential patients turn to the internet when they want to find a new dentist, and digital marketing is the best way to ensure they can easily find your practice. If you are interested in creating an online marketing strategy for your dental practice, I would be happy to help.
We believe that a successful dental practice requires both good dentists and entrepreneurial skills. Effective marketing helps the dental practice stand out from the competition and increases the chances of attracting new patients.
The marketing success of dental practices appeals to feelings. Good patient counseling should not only focus on the quality of medical treatment, but should also arouse emotions. Inspire your patients and use all the possibilities of digital to do so. Certain technologies and tools, such as augmented reality and smile makeovers, can give patients a realistic impression of what they might look like following cosmetic dental treatment. The more evocative, the better.
Smartphones and tablets are part of many people’s daily lives – take advantage of them. For example, if you use an iPad as a consultation tool, you will meet your patients on their own ground, using the same modern tools as them. By incorporating a QR code into your practice communication, you can easily transfer and process data regarding opening hours or special treatments offered. WhatsApp allows you to communicate directly with your patients; Facebook ads for dentists allow you to reach everyone on the net: digital practice tools increase the effectiveness of dental practice marketing.
This must be the priority of all dentists looking for new patients: speak the language of your patients and explain complex problems with words they understand. Visual representations can help your patients understand the ideas you are trying to convey to them – or just give them peace of mind. The use of augmented reality – or additional computer-generated information – will be a valuable tool in every practice.
Your presence on the Internet forms the basis of your marketing practice. A well-designed and user-friendly website acts as a digital storefront for your dental practice. Your website is your business card and your welcome sign for your firm on the Internet. A professional and interactive web presence puts you on the right path to attracting new patients.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
