Product packaging might seem like it should not matter, but it does. It does not mean that the value of a product is equal to its packaging. Instead, the packaging reflects the value of the product. It is the details that count when presenting a product.
Here is how product packaging makes a difference to your product:
If you have ever checked out Apple’s packaging, one thing is for sure: the packaging has a simple and minimalist design, which makes it easier for the customer to open it. The packaging is the first thing that the customer gets to see before they see the product. So the packaging is essential for customer experience. Hence, it makes sense to invest a little in it for a positive customer experience.
Reflects Brand Quality
If you have packaging customized to your product, it reflects the quality of the brand. Premium quality products should have customized packaging. Hence, the design of the product packaging is of significance. Apart from this, the choice of material for the packaging is also vital. Many brands choose environment-friendly packaging over plastics to promote sustainability. Such practices reflect the brand’s ideals and help promote its product. It also helps in creating a loyal customer base in the long run. It allows you to reach your niche of environment-conscious customers. Many packaging manufacturers, such as Mitchel-Lincoln Packaging offer design services in addition to manufacturing services. So you can hire experts in packaging to provide you with premium packaging material.
Sets you apart from the competition
Most brands try to set themselves apart from the competition. Product packaging plays a vital role in this. A unique packaging design leaves a lasting impression on the customer’s mind. It makes it easier for the customer to distinguish it from others. Hence, it sets you apart from the competition. In addition to this, a unique packaging design tends to influence retailers as well. So it influences their decision of product placement.
Influences Customer Behavior
According to research, the packaging of a product influences a buyer’s behavior. Personalized packaging offers premium quality to customers. Packaging that involves colors and unique patterns is bound to be eye-catching and attractive than other products. However, the packaging is more than colors and unique designs. It can also be about the message displayed on the packaging that gets the attention of a customer. A design different from the norm is likely to garner the attention of a buyer. The packaging can also create intrigue among the customer, which adds to their amusement. It may compel them to buy the product, even if they do not need it. Packaging that evokes positive emotions among the customers is likely to get attention. Hence, brands need to also focus on the creative product packaging if they want customers’ attention.
Product packaging seems like an unlikely tool for marketing. However, more often than not, it acts as a marketing tool to expand your customer base. Consider the example given above about environment-friendly packaging material. Such packaging helps in promoting your efforts as a company regarding sustainable solutions. It creates a positive brand image in front of the public. Instead of spending thousands (if not millions) of dollars on marketing, this provides an economical alternative for brands to market their product.
Product packaging is more than something that covers your product neatly. It reflects a brand’s value, its attention to detail, and its approach to making positive customer experiences. Hence, as a business owner, you must never downplay its importance. Packaging manufacturers and suppliers often have a range of packaging designs that you can choose. However, for custom packaging, you can design the packaging from scratch.