Being an influencer is a lot like being a celebrity — in that you’ll need to work on your brand and build a loyal fan base. However, unlike celebrities, you won’t be paid millions for your social media posts. Instead, you will be paid in AdSense and affiliate income, which can add up over time.
Becoming a social media influencer is a great way to leverage your existing audience and build a side hustle around something you’re passionate about. Although it can be competitive to become an influencer, there are many great ways to stand out from the crowd. Keep reading to discover how you can become a great influencer in your niche.
Focus on Finding the Best-Quality Photos
One of the most important things to remember is that you need to focus on high-quality photos. A great influencer in their niche should look professional and polished. When photographing, make sure that your pictures are clear and well-lit. It’s also good to use a DSLR camera or an advanced phone to take professional photos.
Collaborate with Other Influencers
It might be difficult to build your following when you’re just starting out. One way to reach new people is to collaborate with other influencers in your niche.
One of the best ways to find potential collaborators is joining a private Facebook group for influencers in your niche. You can also search for influencers on social media and email them with a brief introduction of who you are and what you do and ask if they’d be willing to collaborate with you. You can also look up bloggers and vloggers in your niche and see if they have an email list that you could join.
Collaborating with other influencers will help you grow your following because people will follow all of you at once, getting exposed to more content than if they followed each separately. This builds engagement on each post since more people are liking and commenting, which will lead to higher engagement rates on individual posts from each person collaborating.
If one person has a large following and the other doesn’t, the person with a large following should offer up their audience as part of the deal, which would allow both parties to grow their following at an equal rate.
Answer Quality Questions in Your niche
One way to make a name for yourself is by creating and answering questions on Quora. Quora is an online question-and-answer website that allows users to ask questions and connect with others who have expertise in the selected topic.
Setting up Quora as an account will allow you to answer quality questions in your niche and establish yourself as a valued resource within your field. By answering questions, you’ll be able to interact with other influencers in your niche and build relationships that will connect you with potential clients. Additionally, Quora will present opportunities for you to share your content, which can give you access to a wider audience than what you currently have on social media.
Always Be Learning and Improving Yourself
One of the most important aspects of becoming an influencer is to always be learning about your niche. If you want to stand out, you need to be the person who is ahead of the curve. Whether it’s doing more research or starting a side hustle related to your niche, being knowledgeable and improving yourself will help you become known as an influencer in your industry. You don’t want to be seen as someone who only posts when they have something to promote.
The bottom line is that digital marketing is an essential part of your business. To make the most of it, you need to focus on SEO and PPC advertising to grow your brand awareness. Becoming a social media influencer is a great way to leverage your existing audience and build a side hustle around something that you’re passionate about. And by using social media platforms like Facebook, Instagram, Pinterest, and YouTube to reach your audience, you can create a loyal fan base.
