Have you ever wondered to implement video content in your marketing strategy? If not, it is high time to do that, if you don’t want to fall behind the competition. In this digital area, video content has equaled other types of content and even is going to suppress it according to recent research by Wyzowl. 85% of businesses claim to use video as a successful marketing tool.
But what holds back some businesses to start their video marketing campaign is budget and not being well informed on how to start or from where to start.
If you find yourself in this situation then most likely you need to read more. So where to start? You can start with a corporate video. Why exactly corporate video? This is a kind of video that helps raise brand awareness both internally and externally. But if you don’t have experience in video production, you’d better trust your video production strategy to professionals.
However, choosing the right corporate video production company is not easy because there are a lot of them out there. One of them is Bonomotion that specializes in corporate video production and has a huge experience in this field. Experience is the key to have a unique and impressive corporate video.
We have prepared a few things to look at when hiring a video production company.
- Corporate Video Portfolio
The first thing to do when choosing a video production company is to look at their portfolio. It’s highly important to look at what kind of video they have made previously, look at the testimonials, etc. But what is really important to understand is whether their portfolio meets your expectations and your concept in mind. They may have a lot of good corporate videos but none of them meet the style of your brand. However, skillful companies are very flexible to adjust to your requirements, so you should consider both factors.
- Years of Experience
We don’t say that newer video production companies are not good, but the longer they are in the field, the better they understand you and make the right offer for you. Years of experience also talk about how well they can manage your project and deliver it on time. Because they already have good data about the timelines and project management essentials.
- Professional Video
Whether it is an internal corporate video or promotional one, it is the face of your brand. So, you should make it as professional as your products and services are. Of course, you can film a corporate video on your own devices and even on a smartphone. But what about the quality? A blurry and shaky video won’t grab your audience’s attention and inspire trust, an HD quality video and excellent sound and visual effects will do. So make sure that the video production company while making an offer also talk about the video technologies they use to deliver their content.
- Individual Approach
Like everywhere, the individual approach must be highly valued. Some companies have a template video option that they use for any type of business without considering the target audience, business goals, and much more. A good video production company will ask you a lot of questions to better understand both your business and your audience and will eventually create a second to none corporate video for your brand.
- Budget
This is a very delicate subject when it comes to video production. Well, the higher budget, the better quality. It is true but the price of the video not only depends on the video quality, but there are also elements that make the video effect on the price. For example, the number of actors, actions, final video length, location, the technology used, etc. So, think of those elements as price indicators, you increase them, and the price increases, too. They are directly proportional. But with a good video production company, you will come to a compromise to find a budget-friendly and goal-oriented solution. Also, don’t forget to discuss future edits. Throughout the time you will definitely need small updates, talk over that, too and find a win-win option.
These are the guidelines that you should follow to find the best video production company. Now it’s your turn, go ahead and make the right choice for your company.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
