Liran Mizrahi is one of Israel’s top social media marketing masters, helping brands find success in the social media sphere. Liran is an Instagram mogul with over 12 years of experience with active involvement in account management and Instagram marketing.
Although the number of followers is not directly proportional to success, being able to count on a quality “fanbase” is crucial. So we asked Mr. Mizrahi to suggest us the best tips to growth your Instagram account.
Create your style
If you want to grow quickly on Instagram you must first design your brand, whether corporate or personal. You must ensure that your page has a clear and recognizable identity, differentiating yourself from your competitors and dealing with precise and well-defined themes. In a nutshell, find your niche and stick to it. Do you have a repertoire of photos and videos? Great, promote them by remembering to use a consistent style for all your media files, for example using the same filters or – if you use a photo editing tool – always keeping the same levels of saturation, contrast, brightness, temperature, etc..
Define your goals and measure results
You can’t design an effective growth strategy if you haven’t first outlined what your goals are. Whatever your goal is, try to tailor your activities to achieve it. And, consequently, define which are your KPIs (key performance indicators) to keep under control. If, for example, you sell shoes, an interesting metric is represented by the number of monthly visits to your ecommerce web pages coming from the Instagram channel, and the related conversion rates (you can monitor these metrics using Google Analytics). To monitor the growth of your Instagram page I recommend using Iconosquare, an analysis tool very simple but effective at the same time: it presents graphs relating to the growth of the number of followers, the involvement of the same on your content and much more.
Take care of your account page
If you want to do business with Instagram, you need to look professional. Before thinking about how to get a lot of followers, you need to think about the best way to take care of your profile page. To do this, in addition to publishing quality content of course, you can work basically on two specific elements: the name and the bio.
The biography is the descriptive text of your account and must be attractive in order to arouse interest in potential followers. You can use a list of terms that describe your specific industry, a quote relevant to your brand or simple lines about your business. Remember to end the bio with your email address where you can be contacted for business inquiries. Also, if you have a website or a landing page where you can direct people to convert them into users or customers, enter the URL in the specific field, just below the bio itself.
Focus on quality content
Content marketing is important both on the web and on platforms like Instagram. That’s why you should always aim for valuable, top-quality content in your social editorial plan. Never consider low-resolution photos or blurry or grainy photos.
In addition to posting photos and videos on your wall, use the very powerful Stories feature. Stories are nothing more than media files played exclusively across the screen that, once posted, remain stored for 24 hours, after which they are automatically removed by the system.
To ensure steady growth for your personal or business page, you’ll need to be patient and persistent!
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Wayne Probert is a senior reporter at Zobuz, covering state and national politics, and he is a grantee with the Pulitzer Center on Crisis Reporting. Before joining Zobuz, he worked as a freelance journalist in Kentucky, having been published by dozens of outlets including NPR, the Center for Media.