How to Set up an Online Company Store for Employees

How to Set up an Online Company Store for Employees

Did you know that good company swag boosts your employer’s reputation and 74% of HR professionals say that reputation is critical for recruiting? If you are currently taking employee orders manually and are drowning in emails with who is ordering what, it might be time to start an online company store for employees. This is going to save you a ton of time and make your life so much easier. 

Keep reading to learn the ins and outs of setting up an online company store. 

1. Site Design

The first thing that you want to think about is the design your site will have. You want the design for your company swag store to be attractive and user friendly. Take your company’s branding into consideration and have a professional design the site or tackle the design yourself.

2. Payments and Shipping

You definitely do not want to forget to set up the site to accept payments or else it will defeat the purpose. The goal of a site is to avoid handing catalogs to employees and having them give you their sizes and manually ordering the clothing for them. 

You might even want to consider giving out digital coupons and promo codes to give to your employees for a job well done or on their work anniversary date. 

3. Choose Your Products

The best products will help leverage your brand and have others notice it. You want employers to associate your company name with top of the line products that your employees are proud to sport and take around. 

Do not choose products that scream frumpy instead opt for products that you too can be proud to walk around with. Consider choosing products with well-known brands such as Nike, Gildan, etc. 


One of the benefits of having an online company store is that it is less stressful for everyone. Employees will have access to company merchandise whenever they have the time to order. Also, the process is simplified and streamlined to be easy for everyone. 

Another benefit is that the company can save money because employees can order whatever they want and pay for it out of pocket. You can offer incentives where you pay for certain items or hand out gift cards for a job well done but you do not have to buy every single piece of apparel for every employee in your company. 

One last benefit worth mentioning is that you can solidify your brand name, appearance, and reputation. Your brand will be distributed in a consistent way that will ensure that employees look at your brand and know what it represents. 

Ready to Setup Your Online Company Store for Employees?

Now that you have our tips above for setting up an online company store for employees you can start researching and preparing your store now. Once you have the perfect products chosen, the site designed, and are ready for payments you can enjoy launching the site. 

Did this blog post help you today? Please keep browsing the rest of this section for some more informative blog posts.  

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About the Author: Andrea Parker

Andrea Parker is a reporter for Zobuz. She previously worked at Huffington Post and Vanity Fair. Andrea is based in NYC and covers issues affecting her city. In addition to her severe coffee addiction, she's a Netflix enthusiast, a red wine drinker, and a voracious reader.