A lot of businesses today have an online presence. It is quite understandable because the internet offers everyone limitless opportunities for marketing, advertising and promotion. Websites still have their role to play for each budding entrepreneur and aspiring business owner present, mobile apps offer more benefits and versatility for clients and business owners alike.
Let us now reveal the way mobile apps give businesses new horizons and opportunities in today’s digital age.
Key reasons businesses require mobile apps
The whole world is mobile and almost everyone is addicted to their smartphone, tablet or mobile device. Smartphones by far are the most popular of mobile devices. This is the reason numerous companies are using the chance to reach both potential and existing customers by making mobile applications of the best order.
Experts from a company of mobile app development Dubai will be explaining the key advantages of mobile apps that can help persuade budding business owners in developing an app for their company.
Since the list of positive effects is quite big, it needs to be segregated soi they can be easily understood. Though each listed feature will benefit an organization, they are aimed at two distinct groups namely business managers and customers.
Companies which have invested considerably in their custom mobile apps can enjoy benefits no ordinary customer can.
These benefits help companies obtain a competitive advantage in the marketplace by making them more flexible, scalable and productive. Markets today are competitive and that can not only give them an opportunity to be ahead of others but also a reminder to not slack off.
Here is what a top notch app brings on board:
Reaching out to wider audiences
This benefit comes from the fact that people spend a lot of time on their phones daily. They hence have access to a wide array of goods or services anywhere anytime. More importantly, customers would easily make an order using a mobile app whenever they feel like.
If businesses have a mobile app, there are instances where they do not need to open physical offices in covering new areas. In the general sense, it is easier and much more cost effective to reach a partnership agreement with a trusted top-notch delivery company to expand the business into newer areas.
Enhanced coverage does lead to more sales and larger profits.
Sales are optimized
Mobile apps help sales teams reach out to customers easily, and confirm their orders, set up the delivery dates or provide useful information. For instance the Harley-Davidson app has been able to turn visitors into customers. It also helped deliver key information about new models and parts in stock, new app features and the like.
These kinds of apps are also instrumental in providing search functionality which gives customers the chance to find the needed items without having to visit retail outlets.
Improvements in statistics collection
Mobile operating systems offer numerous ways of collecting information which are relevant to user and app interaction. Personal data is instrumental in helping companies learn about customer tastes & preferences, predicting their future requirements and looking for the best way of delivery.
For instance, any purchasing a wardrobe may also suggest other things for bedrooms either during the same interaction or the next one with customers. Depersonalized data is indeed invaluable for business analysis to create and change management plans, marketing tactics and the like.
It helps improve reputation
Companies having their own branded apps is something that has helped achieve a robust milestone in their history. McDonald’s, Uber, Manchester City, English Premier League, Burger King, American Airlines, NHL; these are apps that have helped their respective companies earn the respect of their loyal customers and also expand the user base by a considerable margin.
Startups releasing digital and mobile software products indicate that they have funds and spirit to expand their presence in the market. App development, creation and maintenance is not an easy job because it requires a well thought out tactical plan, business strategy, budget and development project plan too.
Hence a well designed, well thought and properly developed mobile app is something that really helps improve a business’s image.
Round the clock availability
Mobile apps offer 24/7 availability in comparison to supermarkets, malls and retail outlets. They also can be accessed any time. It helps businesses retain customers even when shops are closed and staff have gone home. Specifically trained chatbots and specialist representatives not only can interact with customers in the after hours but also help cascade information to relevant departments.
They are convenient and save considerable time
A mobile app guarantees easy and quick access to goods and services as well as customer support, from both a smartphone and a tablet. Instead of spending time browsing supermarkets and their shelves, users can either visit the site or go through the app for anything they need to purchase.
Users can view the whole product catalog in the app and can find and choose their desired good/service in a matter of minutes. Those who are providing cars on rent can help their clientele use the app easily by helping them check the whole range of cars before them.
Apps are more secure in comparison to websites
Websites are quite vulnerable to hacking, DDoS attacks, malware and other forms of cyber attacks. Mobile apps are verified by both Apple and Google before they are released into their respective app stores. This helps businesses improve their operations and interactions with customers by keeping them safe from botnets, viruses and other online threats.
Smartphones also have in-built security features like thumbprint and face recognition, fingerprint authentication, retinal scanning and the like. Customers hence receive an additional level of security when using apps and hence can make orders with relevant ease.
Ease of access towards loyalty programs
Users can log in to apps once and can see loyalty programs with ease (unlike websites where users have to log out to end the session and save their credentials). These programs are an accumulation of customers’ dedication towards the brand and hence they receive their well-deserved perks. The app can recalculate prices and apply discounts earned by customers through such programs.
A highly experienced SEO expert with over five years of experience. He is also working as a contributor on many reputable news sites including APNEWS and TECHBULLION
