Have you ever felt like all you ever hear about are sales funnels nowadays? Regardless of the social media platforms or websites that you visit, if you’re looking to start an online business, then you’ve most likely seen many ads regarding sales funnels.
There’s a good reason for it too. Sales funnels are powerful simply because they are a proven way to not only generate more leads, but also significantly increase the number of sales that you can make.
On the other hand, you have online course platforms. While they might not be as trendy as what sales funnel software tools can offer, they can also help you when it comes to increasing the number of leads and sales that you get for your online business.
So what type of tool should you choose when it comes to sales funnels and selling online courses? That’s what this short article is dedicated to, and will help you find the proper solution depending on your business goals.
The Battle Of Sales Funnels Versus Online Course Platforms
Right off the bat, if you were looking to create and sell online products? Then you might want to go for sales funnels. On the other hand, if you’re looking to teach classes online, then you might want an online course platform.
However, there are many more details when it comes to comparing software that revolves around sales funnels and online class platforms. Let’s first start by talking about sales funnels and many of their biggest benefits that you can get from them.
Sales Funnel Platforms – The Biggest Benefits
Sales funnels provide an endless amount of possibilities for generating high-quality sales leads. With a sales funnel, prospects flow in gradually through an organized sequence of activities that have been carefully planned and refined to generate high-quality sales.
This ensures that salespeople never run out of prospects to attract when they enter the sales process. In fact, with the help of a sales funnel, you won’t even need to have a sales team and just about every activity can be fully automated.
Going hand-in-hand with generating leads, you also get the ability to follow up with every single lead that comes through your funnel. Every time you create new products, offers, or services, you can send an automated (or broadcast) email to all of your leads.
A benefit like this also allows you to experiment with different marketing campaigns, track their conversion rates, and continually fine-tune your online marketing campaigns to improve conversion rates.
Another huge benefit of using sales funnel software relates to the long-term relationship that you will have with your customers.
You will be able to identify with each of your potential customers and their individual requirements. You will know what makes them tick, what makes them want to buy, what they aren’t sure of, and what keeps them up at night staring at the ceiling.
You will always have a list of potential buyers that are closely related to your product or service. This means that you will always be able to maintain a close connection with your buyers, and this in turn increases the chance that you will be able to sell to them in the future.
Those are only a few benefits when it comes to using sales funnel software or just sales funnels in general. In fact, there’s a lot of overlap in benefits when it comes to sales funnels and online course platforms. With that being said, let’s move to online course platforms now.
Online Course Platforms – The Biggest Benefits
When you are working with an online course platform, there are several different things that you can take advantage of. These are all things that can make the process of learning for your students, much more streamlined and easier.
Here are a few things to see when it comes to the benefits that you can get from these types of platforms. Some of these are quite obvious, while others are going to be a bit surprising. Take a look at some of the benefits that can come from using one of these programs.
One of the most obvious benefits is that you can take an online course from anywhere in the world. While you might not be taking your courses, your students certainly will, and they can do it from all over the world.
A perfect example of this is when students learn Spanish or many other languages from different countries. Students can use their own computer or laptop if they are going to be taking a course at home. This can be a real benefit because you will not have to worry about finding a teacher or having to drive all over the place to get to class.
Something else that you will want to think about is the convenience that online course platforms offer. Think about your future students and customers. If they are individuals who are busy and need to get a lot of work done, you will find that this is the perfect solution for them.
Many people are also motivated by the ability to learn at their own pace. It is important to understand that everyone is different and that you are not always going to learn everything that someone else is going to learn.
With an online course, you will always know that there are other resources that you can use in order to further help your customers. There is no need to rush through things and this can help you give your students some of the best training material possible.
You might have noticed that many of these benefits have been for your students and customers. So lastly, let’s switch gears and talk about you. When it comes to online course platforms, another big benefit is that you get plenty of hosting and tools to help you really polish up your training material.
As an example, you won’t need to create a separate website or membership site given the fact that most online course platforms come with these helpful features. It’s a great way to save money by having more beneficial features all under one umbrella.
Which Platform Is Right For You?
All in all, many sales funnel builders are going to be the best pick simply because they offer so much more when being compared to online course platforms. However, you might not need all of the features that these sales funnel tools offer.
So here is the easy answer for you. If you’re looking to generate more leads and sell more offers, then go with a sales funnel.
If you are exclusively looking to sell an online course, then go with an online class platform.
You can always upgrade once you get going and start making sales, but for now, just make sure that you get started so that you don’t waste any time in the process.