Search engine optimization or SEO is one of the most important digital marketing strategies in today’s times. SEO practices can either make or break your business. When it comes to ranking websites it can prove to be a game changer.
However, as in several areas of digital marketing, there are several misconceptions that surround SEO too. Though in reality, they are not true at all. Let us have a look at these myths and see the truth that lies beneath them.
SEO Myth #1: There exists no need for conducting keyword research.
One of the very much followed misconceptions is that there is no need to conduct extensive research on the keywords. Several people will claim that if you are using a certain relevant keyword for your page or website, you must not put extra effort into finding more additional supplement keywords.
But, in reality, just having a thought that a single keyword is more than enough for your content is not a good idea to believe. In case you are not having any data about the keywords, you won’t be having the numbers in backing up the fact that it is a good keyword for the target. Your page will not have a really good rank without keyword research, which puts a barrier on visibility.
SEO Myth #2: You should use more and more keywords on the page, making the page get a better ranking.
Another misconception regarding SEO is that the more you are integrating the keywords on the pages, the better ranking it will have. A lot of people are there who have a belief that if there is a need to rank, you are required to keywords as often as possible throughout the content so that Google can understand the page and its relevance with the query that the user is searching. But the real thing is that with the integration of the keywords, there are more chances of keyword stuffing which might look like a negative ranking factor.
If you are still unsure of keyword proximity, it is better to hire a professional agency for SEO in Adelaide. They can help you get the right strategies in place.
SEO Myth #3: There is a need for targeting the right keywords, and there is no relevance to the content.
It is a very well-known and talked misconception about search engine optimization, which is all about keyword targeting. Several people believe in them that while targeting the keywords that you desire to rank for, easy or low-quality writing on the content will not be bothering much. Or put, you will rank in many search results all because you are optimizing that keyword. Do you think this? It is completely wrong!! Your page’s content is playing a vital role in providing help to you in the ranking of the search results.
If you cannot deliver high-quality content, you are not going to have any rank in the search results, and it does not matter how well you are optimizing the search engines. The leads won’t be very easy to manage either since you are not providing the most compelling content on the page. If the audience in your target cannot find the perfect information, they will ultimately leave your page and raise the bounce rate. This action will send a negative signal or bad remark to Google that can easily harm your SEO rankings on search engines.
Hope this blog helps you clear out all the misconceptions that surround SEO!