Digital transformation has assisted businesses in reaching a larger audience over time. With competitions becoming more fiercer, you can use SEO to win over them. SEO attracts potential customers who will become future clients, consumers, or repeat customers.
To achieve that in Sydney, you need a Sydney SEO company as they are familiar with the local market. As we look closer at Syndey’s SEO success stories from Crunchy Digital’s case studies, we discover the unique techniques that have helped them beat the challenges in this competitive industry. We’ll explore the difficulties in business, the companies’ approaches and actions towards overcoming them and the actual outcome that has benefited the businesses.
Case Studies from Crunchy Digital
#1 – Construction Company
The Challenge
An Australian construction company needed to build a credible online presence to draw in more work. Despite having a portfolio of over thirty commercial and residential building projects, the company wanted to grow and lacked the internal resources to develop a professional digital marketing strategy. To compete with other well-known construction companies in the market, the company had to start from scratch with their search engine optimisation and digital marketing strategies, starting with a completely new website.
The Goal
The construction company needed to market its strong reputation for high-quality work and position itself as the go-to source for commercial buildings, particularly in its focus area of childcare design, to capitalise on the growing demand for construction in Sydney’s western suburbs.
The Solution
The Crunchy Digital team optimised the company’s website for search engines, focusing on 24 keywords associated with the construction sector, project focus, and geographic area. Along with creating blog posts and a customized booklet, the team also engaged in content marketing to produce gifts for the company’s stakeholders at the end of the year.
For the company’s social media platforms, Crunchy Digital produced interesting content. It included sharing pertinent business news and updates on Facebook, LinkedIn, and Instagram. The company supplied Crunchy Digital with images from their projects, including images of their staff members and related information, professional photos of the completed projects, and progress pictures.
The Results
Crunchy Digital enhanced the crisp picture of this business on the web and the physical world. All content was built using the client’s website branding on its printed and digital assets for greater brand awareness. It gave a high level of credibility to its brand name.
Through its SEO services, they could take all of its 24 keywords that were ranked over 200 down into the top 200 ranks in just three months—six of these keywords now rank under the top 100. LinkedIn gained an average of 30 new followers without paid advertising in a month, while Instagram acquired 70 new followers per month due to the customer’s simultaneous manual audience engagement coupled with a strategic posting schedule.
- Six keywords in the top 100 in 3 months
- 70+ Instagram followers p/m
- An 8-page capability statement created
#2 – Australian Home Decor
The Challenge
The owner of a furniture and home décor store in the western suburbs of Sydney desired to boost foot traffic inside the store and drive customers to their Shopify online store. They approached Crunchy Digital in need of a successful campaign that would simultaneously target online shoppers from the eastern coast of Australia and the area surrounding their physical store. The company was having trouble making sales and was about to receive a shipping container full of new items they would need to fit into their showroom and market.
The Goal
To clear out store space, the recently opened home décor store had to quickly sell products and build its physical and online presence against a highly competitive industry.
The Solution
For a minimal investment, Crunchy Digital launched a Facebook and Instagram campaign to draw new clients to both their online and physical stores. The business also gave customers a discount code for $100 off their first purchase. Crunchy Digital tested several audience types, such as lookalike audiences of their website viewers, general interest targeting for their customer profile, and location targeting. Crunchy Digital also installed a tracking code on the client’s website to enable retargeting of the business’s aware audience.
Their team produced video and carousel ads for the company’s Facebook and Instagram ads. Throughout the campaign, they optimised performance across both ad sets.
The Results
Crunchy Digital’s Facebook and Instagram campaigns brought about 220k monthly impressions at minimal ad spending. The CTR ended up at 2.06%, with an average of 3,400 clicks per month. However, the average CTR on Facebook for all industries in 2002 was 0.90%, while that of the home improvement industry was 0.07%. The CPC for the entire campaign remained at $0.20, averaging about 29 adds-to-cart monthly per product whose retails ranged from $500 to $3,000.
- 170,000 average monthly impressions
- 3,400 clicks on average each month
- The click-through rate of 2.06%
- Cost per click: $0.20
- An average of 29 cart additions each month
Conclusion
Crunchy Digital’s illuminating case studies of the Sydney SEO success stories allow for a thorough examination of what the business has achieved through its smart use of search engine optimisation when operating digitally. Every case has shown Crunchy Digital’s diligence, extraordinary ideas in terms of technology and relentless efforts geared towards driving businesses to the next level of e-successes.
What are you waiting for? Connect with the SEO Experts at Crunchy Digital now to frame a similar successful case study for your brand!
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” he is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
