In most cases, and especially in the current situation, your website is the first impression customers have of you.
Believe it or not, a poor interface or clunky navigation system can mean the difference between success and failure. If you want your business to take over, your website is the first place to start.
We asked Albert Sheeler- the CEO of SINSA Cosmetics SAS, an upcoming skincare brand in the Latin American market- 4 best web design tips to get started right away.
Defining Web Design
Before we dive in, let’s start with the basics. Web design is the step-by-step process of creating a website, starting from having an initial purpose and strategy to going live. There’s a lot of work in between, including design elements, content creation, brand image, coding, programming, and more. Just a few of the features a successful website needs are creative and aesthetic branding, easy navigation and functionality, and high-quality content.
The simple fact is that if your website is too slow, unattractive to the eye or downright impractical, users will be immediately put off and your competitors will have a better chance of stealing business from you.
Keep it Clean and Simple
The golden rule when it comes to web design is simplicity. Not only does a simple interface greatly enhance the user experience, but it’s also one of the most popular website trends of 2020. Yes, it’s important to give your website a visual look that represents your brand, but too much clutter on the screen can make it difficult for users to find key information. The last thing you want to do is overwhelm visitors so they don’t return to the site. Keep your interface simple and clean using the power of negative space.
We’re all in a rush these days, but there’s so much information online to sift through. Talk about a paradox! Web designers have had to adapt to our hectic lives by creating Internet navigation that is super easy and fast. Think of it as “fast-food” navigation.
Most of us expect to be able to get to the section of the website we want to visit in just a few clicks. It’s a crowded market and if your website doesn’t invest in easy navigation, customers will simply give up and try the next website. The secret to easy navigation is a simple, straightforward layout and logical navigation with a clear hierarchy. Keep the layout consistent between different pages of the site and use visual cues. In other words, try to think for customers and they will stay on your website.
With so many websites out there, it’s important to make yours memorable, making sure it reflects your brand image and identity at the same time. Try to create a website that stands out from your competitors in some way, whether it’s the images you use or the content. Some companies have even experimented with artificial intelligence to improve the user experience of their websites, such as using chatbots as a customer service tool. If you’re stuck in a creative rut, check out other websites to see if you can draw inspiration from them. This is absolutely fine to do, as long as you take elements of something, not the whole thing!
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