Video marketing is a favorite tactic among expert marketers now as it is a highly versatile practice. The concept of video marketing has evolved to include the use of accessible tools like an online video maker and even intro makers. Moving forward, marketers are excited to see what lies ahead for video marketing and it could improve their campaigns.
There are already a few trends to look for in video marketing. These will dictate how marketers use the principle moving forward. Exactly what are these trends that are going to take marketing by storm? Do marketers have to make major adjustments? Or will it be enough to add new concepts to traditional techniques instead? Here are those latest trends.
The Rise Of The Online Video Maker
Currently, marketers have to hire professional video editors to make amazing content. Either that or marketers need to be experts in using high-end editing tools. These include Sony Vegas Pro, Adobe After Effects, and Adobe Premiere. While amazing, these tools are hard to master and they require a lot of work. Instead of spending extra for professionals, small-time business owners now use an online video maker.
An online video maker is a web-based solution that allows anyone to make professional videos. These editors include an assortment of tools and features that make it easy for anyone, even those who aren’t tech-savvy, to make videos. Thanks to these tools, it is now possible to make quality videos without having to spend too much.
An online video maker is usually free or is free but there are features locked behind a paywall. While free, these don’t lag behind the features you’d usually find in high-end video editors. This is a big surprise considering how versatile these tools are in making videos. As such, if you are a small-time business owner, it’s much better to use these tools instead.
Live Videos
When it comes to live videos, Facebook is no longer the only platform of choice. Platforms like YouTube, Twitch, and many others are going to make a rise. Live videos are still going to be prominent in the coming years as people are more engaged with this as compared to regular videos.
Live videos make people more connected with a brand. It’s vital especially nowadays where a lot of people are stuck in their homes because of the quarantine regulations. Marketers should do their best to maintain a solid connection with their audience by conducting live videos every once in a while.
With regards to what type of content should be posted, you can do anything. The possibilities are limitless. For instance, if you’re running a small business, you can use live videos to sell or explain your products. Alternatively, you can use it to conduct classes or special seminars as well so the amount of content you can make comes in a wide variety.
When making a live video, make sure you have a secure internet connection. The last thing you’d want is a live video with poor resolution.
The Rise Of Vloggers And Influencers
For the most part, social media will remain steadfast as a platform for marketing. What’s great is that social media is kind not only to celebrities but also to up and coming personalities. In the coming months and years, you’re going to see more influencers and bloggers alike. In fact, they’ll be more important as compared to A-list celebrities.
These internet personalities are more popular as compared to celebrities simply because they are more relatable. Other than that, a ton of them has great personalities as well. Influencers in particular are going to play a major role when it comes to video marketing. People are going to look forward to content with influencers included, especially if the video content comes from a business.
Short-Form Video Ads
People have grown accustomed to seeing video ads online. In the past years, they have been used to ads that are at least a minute or 30 seconds long. It’s annoying to see these ads while you are browsing content but that will change in the future. Instead of long ads, you’ll need to consider making shorter ones instead. By this, we mean ads that last for at least 10 seconds.
10-second ads are barely noticeable on TV. However, when it comes to social media and the internet, this is easier to take in. Short ads need to be concise and filled with information. You also need to be creative enough to attract the attention of your viewers. As the ads are now shorter, they will also be more affordable as well.
When making video ads, you need to ensure that you can squeeze in enough interest in 10 seconds. What makes this form of video ads better is that it doesn’t ruin the browsing experience of the viewer too much. As that is the case, they’ll most likely sit through the entire experience. This means more exposure for your ad. Read more about how beneficial online advertising can be.
Vertical Videos
Vertical videos used to be a hit or miss with the audience but the landscape is fast changing. Thanks to Facebook and Instagram’s Stories and MyDays, people have become more accustomed to vertical videos. Now that Tik Tok is here to stay, vertical videos have become even more popular so it’s something worth looking into as well.
Vertical videos might feel awkward at first but in reality, they are a great means to show off videos. For starters, you no longer have to turn your phone sideways to view the videos in full. Aside from being accessible, vertical videos are made for smartphones as well, thus making them easier to digest.
Video marketing is here to stay. As apparent by the rise of tools such as an online video maker, it’s apparent that the future trends are going to be about accessibility. Accessibility from both the marketer’s and user’s perspective. Now that you know about these trends, it will be much easier for you to keep up with video marketing.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
