Although SEO is nothing new, have you ever heard of SEO-optimized videos?
According to research by Forrester, videos have a 53-fold higher chance of ranking on the first page of search results than other conventional SEO methods.
Video marketing is no exception to the ongoing evolution of the marketing sector. Its evolution may be influenced by data, technology, trends, and human behavior. Almost all marketing advice, tools, guidelines, and projections recommend including videos in your campaign. Over the last several years, video content has taken on many various forms, ranging from brief commercials to live videos, vlogs, and storytelling.
Keep on reading to learn all about the top video content trends in 2022.
The King of Video Content Trends: Live Videos
In terms of video marketing priorities, live video should be the most important. Consumer demand for live video content isn’t going away; it’s actually increasing when things return to normal.
In general, customers like video material, but when it’s live, they’re more engaged. For example, on Facebook, people watch live videos for three times as long as pre-recorded films, and they engage in six times as many interactions with live material.
Embracing live video today gives brands the ability to increase engagement and acquire a competitive edge.
Smartphone Video Production
In the past, video marketing needed high-end technology and a large production budget. Those days are long gone.
In reality, even the most well-funded companies are turning to mobile devices. It helps provide more relevant and genuine content for their audiences.
When it comes to creating smartphone video content, social media influencers have exceeded even the most seasoned video marketing specialists. Smartphone video is all about amateurs right now, with perfectly edited TikToks, videos, and even sponsored advertising being produced by amateurs.
SEO-Based Videos
So, how can you utilize videos to improve your search engine rankings? Prioritize relevance, consistency, and optimization on the backend.
Sure, you can have killer content, but what good would it do without it seeing the light of day?
Make sure your films all have the same purpose in mind before you begin filming. Consumers will be more interested in your videos if you respond to their queries, educate them about crucial aspects of your company, and provide engaging material.
Next, maintain a high level of consistency. Consistency is critical in SEO content, just as it is in conventional SEO material. Publish video material on a regular basis to increase traffic to your website.
Last but not least, don’t forget about technical optimization tasks like title tags and keywords in descriptions, picking acceptable thumbnail photos, and reacting to comments to generate interaction.
Long Form Videos: Vlogs
Consumers interact with brands via their stories. Brand storytelling is one of the most successful methods to do this. An excellent way to communicate such tales is via the use of vlogs (video blogs).
It is a way for brands and creators to put themselves front and center in a tale, allowing the audience to see the world through their own eyes.
Other influencers have mastered the art of video blogs, which include everything from parenting to sports to pet care to travel (you name it). As a result, they’ve raised the bar for conventional bloggers in a world where even the best text-only storytelling can’t keep readers interested and engaged for long.
Moreover, vlogs are outperforming text in terms of views as well. YouTube trip vlogs are four times more popular than other types of travel content.
Short Form Videos: Social Media Stories
Similar to video blogs, social media tales exhibit a brand’s personality and develop a more intimate relationship with its audience than other forms of video. Stories shared on social media, however, are not all created equal.
A more relaxed atmosphere is intended for them. To put it another way, social media stories are the daily outtakes that don’t make it into your brand’s final version of the vlog (but that everyone still wants to see).
With social media stories, you may also engage with your customers in a variety of ways. Using Instagram’s questions function, you may conduct Q&A sessions with your followers. Get their thoughts on new items and ideas by posting polls on social media sites.
It’s a great method to see how your items are being used or used by your consumers.
The Silent Era of Videos
Today’s marketers create videos that are meant to be viewed in silence.
It’s absurd, isn’t it? In the end, isn’t that what a video is all about? Now it’s not.
Over eighty-five percent of the videos that people view on Facebook are silent. In fact, a whopping 80% of customers say they are put off by ads that play loud noises out of nowhere. In congested waiting rooms, on public transit, in classes, and even in meetings (let’s be honest), people are viewing movies on their cellphones.
You can always get some professional advice from specialists like https://www.1minutemedia.com.au/.
Your material must be optimized for quiet viewing if you want them to remain around. In most cases, adding closed captions will be enough to keep viewers interested. Captioned adverts, on average, are watched 12 percent longer than those without them.
User-Generated Content
Rather than resist the trend, you can join delighted consumers in becoming brand ambassadors by partnering with your company By resharing customer-generated videos, you may increase their reach on social media.
Customers gain confidence and make purchases as a result of this user-generated material. Advocating for your brand is simple to find if you know how to go about it. As a company, you may encourage consumers to spread the word about their excellent experiences by offering rewards, collaborating with influencers, implementing referral programs, or just asking.
Innovative Marketing: The Video Edition
Video marketing is a key component in the marketing strategy of the future. A wide range of options will help you choose the best strategy for your marketing campaign in 2022.
Hopefully, our breakdown of the key video content trends has given you a good head start. Next, you’ll want to check out our marketing sections for more advice and tips on the power of video marketing.
My name is Tom William a expert content creator and SEO expert having Proven record of excellent writing demonstrated in a professional portfolio Impeccable grasp of the English language, including press releases and current trends in slang and details.
