These Two Features of Instagram will be Important in the Future

instagram

In late April this year, an engineer unearthed the hidden likes feature buried in Instagram code, after a lapse of 3 months, now this feature has been officially tested in various countries around the world, Instajool also provides Instagram follower services. Hoping to reduce the public’s mentality of comparison to reduce the psychological pressure of users.

Instagram Likes are Important Metrics

This feature is currently being tested in Canada, Australia, New Zealand, Ireland, Italy, Japan and other countries. At the moment, you can buy Instagram followers cheap will be able to gather the number of likes of a post. For online celebrity marketing on Instagram, the hidden likes may mean that the focus of the brand’s attention will shift from the superficial numbers on the community to more actual sales, revenue and other data; the approach is bound to usher in change. According to the “CNBC” report, marketing experts believe that when the number of likes is no longer an indicator of the success of a marketing plan, brands may be more willing to invest in online influencers and start with more interest. For example, use Instagram to create dynamic ad experiences that are different from those of the past.

In late April this year, an engineer unearthed the hidden likes feature buried in Instagram code, after a lapse of 3 months, now this feature has been officially tested in various countries around the world, hoping to reduce the public’s mentality of comparison To reduce the psychological pressure of users. This feature is currently being tested in Canada, Australia, New Zealand, Ireland, Italy, Japan and other countries. At that time, followers will not be able to know the number of likes of a post. Account sees this number.

For online celebrity marketing on Instagram, the hidden likes may mean that the focus of the brand’s attention will shift from the superficial numbers on the community to more actual sales, revenue and other data; the approach is bound to usher in change. According to the “CNBC” report, marketing experts believe that when the number of likes is no longer an indicator of the success of a marketing plan, brands may be more willing to invest in online influencers and start with more yuan. For example, use Instagram to create dynamic ad experiences that are different from those of the past.

For online celebrity marketing, although the number of likes is obsessive, it has not been a very effective measurement tool-and it is easy to fake. Trey Ratcliff conducted an experiment, created a fake Instagram account and bought more than 100,000 zombie powder and thousands of likes. He found this downright fake account, but could easily reach cooperation with a marketing company. Write this experience into a book. Lane, CEO of Influence Marketing Influential. According to Ryan Detert, over the past year and a half, customers have hardly considered praise the most important metric. The company serves clients including Pepsi and McDonald’s. Dieter said that the standards that companies and customer’s measure have long shifted from likes to actual conversion sales, including linking online orders from Instagram posts, or whether to motivate consumers to buy in physical stores.  In other words, for online celebrity marketing, the significance of likes has been diminishing, and Instagram’s practice of hiding likes has only accelerated the process.

Shaple said that when the number of praises is no longer the main indicator of brand and creator evaluation, creators’ horizons will be broadened; they will be more creative and focus on content production. At the same time, the method of measuring the quality of content will also be diversified. Watching time and other data will be more valued than before. Under the benign evaluation standard, more high-quality content will be spawned. In early June, Instagram introduced a new feature that allowed brands and advertisers to pay to promote the content of influencers and creators’ posts. Only when the influencers, creators and Instagram users are sufficiently connected can this marketing approach be persuasive and the brand is willing to forge deeper collaboration.

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About the Author: Barry Lachey

Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources "Joe Joe." he is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.