Ranking higher in Google result pages is the dream of every blogger and webmaster. However, publishing such valuable and optimized content isn’t a piece of cake. Writing high-quality content can be challenging as it takes expertise, effort, and time. If you want to rank high on Google, the most crucial factor is optimizing your content as per its requirements and ranking factors. Without content optimization, your website will not be considered a credible source to be indexed and ranked.
If you are trying to find the best way to write SEO-optimized content, go through this article till the end, as it discusses tips and techniques that will help you write content to rank high on Google.
This guide will teach you tips for writing optimized content that ranks high on Google.
- Target Right Keywords
For well-optimized content, targeting the right keywords and using them intelligently throughout your content is a crucial aspect. If you want to rank high on Google result pages, conduct keyword research and analyze which keyword will work for you.
The best way to find the right keywords is through a keyword research tool. Look for keywords with high search volume and low competition in your niche. Choose multiple relevant keywords; you can include 3-4 secondary keywords with the same intent as your primary word.
Choosing the LSI keyword works best for a more enriched and versatile content optimization. Use them in the most important components of your content, e.g., the first few lines of main content, page titles, meta descriptions, headings, and ALT tags. However, don’t overstuff your content with keywords; use them sparingly.
- Make it Readable and Unique
Your content to be published should be well-written and optimized, which the audience loves. Not low-quality content with poor readability encountering which the audience is forced to revert back and increase your bounce rate. Therefore, its readability and uniqueness should be unmatchable to competitors’ content to rank higher.
The best way to enhance the uniqueness and readability of your content is to get assistance from a paraphraser. It is a valuable tool for restructuring the content to improve its clarity, understanding, and engagement. An advanced paraphrasing tool online lets you turn your ordinary and simple writing into more meaningful and easily readable content.
When your content is highly readable, engaging, and actionable, your audience will spend time exploring your site. It ultimately signals to the Google bots that the audience loves spending time on your content and values it as a credible source, which leads to a higher ranking. Thus, a paraphraser can help you write optimized content to lower your bounce rate and boost your Google ranking.
- Optimize Meta Title and Description
Optimizing your content’s Meta information is critical to satisfying Google ranking bots. Your page content’s meta title and description represent its summary in SERPs to the audience. Your tile tag is the concise title (within 70 characters) of your content displayed in bold letters on Google results.
The meta description briefly explains the main idea in 150-160 characters. It is displayed beneath the meta title in results pages, allowing the audience to match the content with their searched keyword. Any word in the meta description similar to keywords is highlighted.
Within the allowed characters limit, write down your content meta information. Optimize the title, including the primary keyword, and include primary and secondary keywords in the meta description. The meta description should be engaging enough to compel the audience to visit your website.
- Structure Using Header Tags
If your ultimate goal is to write content that ranks on Google, then you should structure your content using the header tags. The header or [H1, H2, H3] tags are used to give a basic framework to your content. This hierarchical structure allows the search engine crawlers and audience to navigate the content easily.
Therefore, give your content title the H1 tag; there should be only one H1 tag on your page. Use the H2 tag to break the wall of text in your content by assigning it to the major subheadings. Moreover, you can further divide your subheadings into sub-sections using the H3 tags.
Align them correctly and include your targeted keywords within these header titles. Not properly structuring your content or using excess header tags isn’t good practice for SEO and creates ambiguity.
Conclusion
Content is the backbone of your website to rank well on Google, and optimizing it is the key to achieving a higher ranking. As you explored the article, useful content creation and optimization tips are mentioned. Following them will help you rank higher on the Google search results.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
