The digital era is what is used to describe the current times that we live in where almost everything is done using technology. The digital revolution (when this era began) started in 1980, first with the internet, and then with mobile phones and so on. Ever since then, the use of technology has increased rapidly including being used for business marketing. It is thought to be the most effective way to promote business with the majority of customers finding out about a business via the internet.
Although this all seems greatly beneficial, the competition can be an issue. With businesses all over the internet and social media promoting their brands, some of us can get left behind. That is why I have written this article, to help you keep your business afloat and make the best of the digital tools out there.
Create Consistent Branding
When marketing your business online, consistent branding is key. Your posts should be recognisable so that when someone sees something from your business online, you are instantly recognisable. Moreover, with all of the posts that we see online, it is easy for our advertisements and social media posts to get lost, unless they stand out.
Use Digital Tools
There are a huge range of digital tools that can help you to market your business in different ways. One of these is Google Digital Garage which is a set of tools to help you advance your business. It includes Google Ads, Analytics, Google My Business, Ecommerce tools and many more. Google my Business will help you to get your business on google search, analytics can help you with analysing the visitors on your site and ecommerce tools can help you to set up an online shop.
There are plenty of other digital tools which can also help you with keeping your business alive. For example, there are resources like Canva which can help you to design flyers, brochures, and social media posts. Moreover, there is WordPress which can help you to make a website for your business – an essential part of owning a business in the digital era.
Offer Something Unique
With loads of businesses online offering similar things, and all of them being in competition with one another, the best thing to keep your business thriving is to offer something that nobody has done before, and what people want. Sometimes it can be hard to find the balance, as what most people want, has already been done. It may also be ideal to research your competitors and figure out what they do not offer. You can use this to get an edge.
Use Mobile Applications
Where some businesses go wrong is not allowing their business to smoothly integrate onto mobile applications. For example, if you own an online store, you are more likely to get more attention If you make an app version for those who use their phones rather than a laptop or computer. The same thing goes for businesses which are ideal for using on to go, like banks. Although many newer banks understand the importance of online banking and have their own app, there are some which are slower with this integration.