Have you come up with a new business idea or product that you want to protect with a trademark?
The trademark system is largely a self-service affair under United States law. However, you need to protect your new business from predators and the process can be confusing. It’s a good idea to hire a trademark registration attorney to help you. Failure to do so could threaten the success of your product.
Are you unsure whether you need a trademark lawyer?
If you answered yes to the question above, you likely do. Read on to learn more about when to hire an attorney for trademark registration.
When Your Business Is Ready To Scale
When your business is ready to scale, you may want to consider hiring a trademark lawyer for your registration. This can help protect your brand and ensure that you can enforce your trademark rights.
To decide whether this is the right step for your business, you should consider the following factors: the size of your business, the value, and the resources you have available. If you have a large business with a valuable trademark, it may be worth the investment to hire one. However, if you have a small business or your trademark is not particularly valuable, you may be able to handle the registration process yourself.
For businesses that are just getting started, it is especially important to consult with an attorney to ensure that you are taking all the necessary steps to protect your brand. Your business name and logo are key components of your brand and can be extremely valuable assets. By working with an attorney to obtain that kind of registration, you can ensure that your business name and logo are protected from infringement and can be used to build a strong and recognizable brand.
Size of Your Business
Businesses of all sizes should consult with an attorney to determine the best course of action. While it is not required to have one file a trademark application, there are many benefits to doing so. They can help you navigate the application process, select the appropriate trademark class, and conduct a thorough search of the database to ensure that your mark is available for use.
Value of Your Trademark
Businesses seeking federal protection should hire an experienced attorney to handle the application process. The United States Patent and Trademark Office (USPTO) is a complex bureaucracy, and the application process can be difficult to navigate without professional help. They can also help you search for potential infringement and file oppositions or cancellations if necessary.
Resources You Have Available
If you have a clear understanding of your business goals, a strong product or service, and the time to devote to the process, you may be able to register your trademark without professional assistance. However, if you are unsure about any of these factors, or if you would like help navigating the process, hiring one may be the best option.
When You Have a Name and Identity for Your Business
When you have finally come up with the perfect name and identity for your business, you want to protect it. You want to ensure that no one can use it without your permission.
A trademark is a form of intellectual property that protects your business name and logo. By registering, you are granted exclusive rights to use it. This means that you can take legal action if someone uses it without your permission.
When You Have a Unique Product or Service
There are a few key things to keep in mind when deciding whether or not to hire one. First, consider whether your product or service is relatively unique. If so, it may be worth seeking professional help to better protect your brand.
Secondly, think about how important trademark registration is to your overall business strategy. If it is a key part of your branding and marketing efforts, it may be worth the investment to hire an attorney. Finally, be sure to do your research and choose a reputable attorney who has experience in trademark law.
When You Need to Protect Your Intellectual Property
This may be the case if you have a unique mark that you want to use to identify your business, product, or service. You may also need to hire an attorney if you are using a mark that is similar to another company’s mark. In addition, if you are using a mark in a way that is different from the way it is typically used, you may need to hire an attorney to protect your rights.
When You’re Ready to Register Your Trademark
Generally, it’s a good idea to hire an attorney if you’re not familiar with the trademark registration process or if it is particularly complex. An attorney can help you navigate the process and ensure that your trademark is properly registered.
When You Need an Attorney’s Help
First, you want to make sure that your trademark is distinctive and not likely to be confused with another mark.
Second, you need to ensure that it is properly used in commerce, to maintain its registration. Finally, you want to keep an eye out for any potential infringement by others. If you have any concerns about any of these issues, it is best to consult with an experienced trademark attorney.
Hire a Trademark Registration Attorney
Attorneys can provide an invaluable service when you are looking to register a trademark. They can help you select the right class for you, and file the necessary paperwork with the USPTO. They can also represent you in court, if necessary.
Contact a trademark registration attorney today to get started on protecting your brand.
Make sure to check out our other blogs for more helpful legal tips.
Andrea Parker is a reporter for Zobuz. She previously worked at Huffington Post and Vanity Fair. Andrea is based in NYC and covers issues affecting her city. In addition to her severe coffee addiction, she’s a Netflix enthusiast, a red wine drinker, and a voracious reader.
