Instagram is one of the best channels for digital marketing and the competition to capture users’ attention is fierce. Lately, it has become tricky to increase engagement and if you want to succeed, you must work on your creativity, be proactive and take on the challenge. Today, brands have realized that followers who like, comment, or share their posts bring new followers who otherwise would never have found them.
If you’re one of those keen on learning how to increase engagement on Instagram in 2022 but do not know how to do start, then you have come to the right place. In this article, we have gathered some tips you can use to increase your engagement.
Instagram Stories
A format that we continue to love to create, develop and consume are Instagram Stories. Millions of users post and watch Stories every day, and that number will, in all probability, only increase. This has led to Instagram becoming innovative in developing new ways to engage users.
Instagram Stories include many different features and tools that are useful when it comes to creating engagement. As a company, brand or individual, you can have a dialogue with your target group, get to know your following and understand the type of content they want to interact with. At the same time as you gain more insight into their opinions and wishes, the target group feels more involved. If it’s used in a full-fledged way, there are good opportunities to increase the organic reach – and become even more relevant.
Stickers on Instagram Stories are a great way to encourage your followers to converse, share their opinions and experiences with you. This in turn will help you create a loyal following that feels more “connected” to your brand.
Find The Best Time To Publish
Did you know that you may limit your engagement on Instagram by posting at the wrong time or not regularly enough? There are several ways to increase engagement on Instagram, but a quick way is to publish when your followers are most active.
Instagram’s algorithm loves posts that generate a lot of engagement in a short amount of time and often puts those posts on top of a follower’s feed. To learn what time is best for you to publish, analyze your statistics. Try to find a tool that will analyze your previous posts and calculate what the best time to publish would be for you.
Create More Content That Encourages Followers To Save
Comments, sharing and “saving” have become more important on Instagram. One of the best ways to increase engagement on Instagram is to create content that gets your followers to click the “Save” icon.
To create content that you want your followers to save, it’s important to create content that you know they want to come back to later. Carousel posts are usually effective in getting more people to save a post. If you create a carousel post with tips, followers usually want to come back to the latter to implement the tips.
Test And Analyze Regularly
As with everything else, you should test and analyze new content regularly. It’s by testing yourself that you can improve your content strategies and boost engagement. But it can be difficult to know where to start, so here are some examples:
Test new content types such as memes, quotes, mini-infographics, etc. Experiment with your videos on Instagram Stories, Reels and IGTV. Wrap long and short videos, and analyze the result. Try out different styles on Instagram Stories, and test to see what your followers like more.
Create More Content In The Form of Video
2021 was a big year for videos on Instagram, especially considering Instagram Reels. It does not seem to slow down either, so by implementing more content in video format, you’ll probably increase engagement on Instagram.
However, creating videos can feel daunting, but it doesn’t have to be advanced. Instead of making a carousel post or regular post, you can get the same message out by just telling about it in video format.
Use Hashtags
To increase engagement on Instagram, it is essential to know which hashtags attract the audience to your posts. Develop a strategy around the use of hashtags and categorize them into different types of posts. You can use Instagram Insights to read the proportion of the exposures of each post that come from hashtags and optimize the use as you go.
Final Thoughts
Instagram engagement is pretty much the goal for every user on Instagram, whether a social media marketer or influencer.
If you implement some of the listed tips, you’ll be able to boost engagement levels and thus grow and maintain your Instagram followers that can contribute to overall success.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
