Have you been looking for ways to get new customers?
Right now, explainer videos are one of the best ways for a small business to reach out and connect with new customers. They market your business in a way that is easy for customers to understand, without a dull sales pitch.
Interested in making a video but not sure where to begin?
Keep reading for 7 tips for making an explainer video that hits all the right notes.
1. Choosing Your Video Style
There are many different styles to choose from when making an explainer video. The style should be based on the message you are trying to communicate and the audience you are targeting. Some popular styles include animation, whiteboard, live-action, and motion graphics.
An animated video is a great choice if you want to communicate a complex message or tell a story. Whiteboard videos are perfect for explaining a concept or process simply and engagingly.
Live-action videos can be used to show real people using your product or service. Motion graphics are ideal for highlighting data or statistics in a visually appealing way.
Ultimately, the style of your explainer video should be based on your specific goals and target audience. By carefully selecting the right style, you can create an effective and engaging video that will help achieve your desired results.
2. Write Your Script
An explainer video is a great way to engage your audience and explain your product or service concisely and effectively. But before you can create an effective explainer video, you need to write a script.
When writing your script, keep in mind that you only have a limited amount of time to engage your audience and explain your message. So make sure you are clear and to the point. Focus on what your product or service does and how it can benefit your audience.
Be sure to also keep your audience in mind when writing your script. Write in a way that is easy to understand and will keep them engaged. Use images and metaphors to help explain your message and make it more memorable.
If you take the time to write a strong script, you will be well on your way to creating an excellent explainer video that will engage and inform your audience.
3. Create Your Storyboard
The first step in creating your storyboard is to come up with a concept for your video. What are you trying to explain? What overall message do you want to communicate?
Creating a storyboard is a helpful way to visualize your video and get a sense of how it will flow. Planning out your video ahead of time can help you save time and money in the long run, and it will also help you create a more polished and professional final product.
To create your storyboard, start by sketching out each scene or shot that you want to include in your video. Include rough dialogue or explanatory text for each scene to help you plan out what you want to say.
Think about what each scene will look like and how you want to frame it. Planning out your shots ahead of time will help you create a visual story that is easy for your viewers to follow.
4. Find or Create Media for Your Explainer Video
If you’re looking to make an explainer video, you’ll need to find or create media for your video. This can be a difficult task, but there are a few avenues you can explore.
First, you can try to find existing media that you can use. This can be anything from stock footage to royalty-free music.
If you can’t find anything that you can use, you’ll need to create your media. This can be anything from commissioning artwork to recording your own footage.
Whatever route you decide to go, make sure you have the right to use the media in your video. Otherwise, you could be facing some serious legal trouble down the road.
5. Organize Clips, Edit, and Finalize
After you have all of your clips recorded and in one place, it’s time to start organizing them. The goal is to put the clips in an order that will make sense to the viewer and help tell the story you want to tell. This can be a challenging and time-consuming task, but it’s worth taking the time to get it right.
Once you have your clips in the correct order, you can start editing them. This is where you’ll start to see your video come together and take shape. You can seek assistance from Animation Studios if you are not sure what to do.
After you’ve edited your video, it’s time to add any final touches. This can include adding music, titles, and credits. Once you’ve done all of that, your video is finished and ready to be shared with the world!
6. Test Your Explainer Videos
This will ensure that your videos are high quality and that they can effectively communicate your message. There are a few different ways that you can test your videos.
First, you can show your videos to friends and family members and get their feedback. Additionally, you can post your videos on social media platforms and see how they are received by your audience.
Finally, you can also submit your videos to online video directories and see how they perform. By testing your videos before you release them, you can be sure that you are putting your best foot forward.
7. Use Benefits Over Features
An explainer video is a great way to pitch your product or service. By focusing on the benefits that your product or service provides, you can create a video that will help your audience understand what you’re offering.
By providing a clear and concise explanation of the benefits of your product or service, you can ensure that your audience understands what you’re offering and why they should use it.
Hit All the Right Notes and Leave a Lasting Impression
Your explainer video is the perfect opportunity to show off your brand’s personality and engage with your audience on a deeper level. By following the tips in this article, you can ensure that your explainer video hits all the right notes and leaves a lasting impression.
So what are you waiting for? Get started on your explainer video today!
Do you want to learn more about creating explainer videos, despite the tips and tricks listed here? If so, be sure to check out the tech section of our blog!
Veronica Baxter is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.