A Quick Guide to Marketing and Advertising for Lawyers


We all run into legal problems at some point in our lives. It could be related to a car accident, personal injuries, family issues, or problems at work. When this happens, we find seek legal help from local law firms.

Lawyers are highly-trained, highly-educated, and highly-skilled professionals. Yet, there are over 1.3 million lawyers in the US.

As one of these professionals, it’s important to stand out in your community. How can you make sure the people in your town are calling you rather than your competitors?

We can help. Keep reading for a quick guide on advertising for lawyers.

Use SEO Drive Traffic to Your Site

When people run into complications or have questions, the first thing they do is consult the internet for advice. People dealing with legal issues are no different. Eventually, this search will lead them to a local law firm.

Search engine optimization is essential in advertising for lawyers. It will maximize your visibility on Google and other search engines.

When people search for content related to your field, you’ll come up in their search results. They’ll follow the link to your page, where they will find the information and services they need.

You can boost your SEO rankings by publishing articles full of relevant keywords. You should also register your website with Google My Business and use link-building to improve your SEO credibility.

If you’re not sure how to improve your website’s SEO or don’t have the time, check out this law firm marketing agency. They can help you establish a stronger online presence.

Make Yourself Known on Social Media

One of the most important tips on advertising for lawyers is to invest in your social media presence. This advertising strategy includes organic social media posts as well as paid social media ads.

Most Americans log onto multiple social media apps daily. You can use these platforms to market your legal services, post engaging content, and communicate with potential clients.

Paid social media ads can help you reach a wider demographic of users based on age, gender, location, and other qualifiers. They also monitor your ad performance to show you how your ad was received. Based on this feedback, you can improve your marketing message and/or modify your target audience.

Provide Free Case Evaluations

Case evaluations are one of the most important business tools in advertising for lawyers. This is the best way to get your foot in the door with potential clients.

People experiencing legal problems will jump at the chance for a free consultation. You can talk to them about their case, educate them about the legalities surrounding their situation, and thus, present yourself as an authority in the field.

During the case evaluation, you can talk to them about your legal services, experience, case results, and rates. People are more likely to hire lawyers with whom they’ve already established some level of rapport. Offering free case evaluations should be a building block of your advertising plan.

Need Help Advertising for Lawyers

Small business advertising isn’t easy. Finishing law school and passing your bar exam, while difficult, doesn’t qualify you to market a business. While you’re certainly intelligent enough to figure things out on your own, it might be beneficial to work with a marketing agency to get your name out there.

And for more tips on advertising for lawyers, stick around and read through some of our other articles. Our blog was created to provide professionals like you with the information and tools they need to succeed.

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About the Author: Lisa Eclesworth

Lisa Eclesworth is a notable and influential lifestyle writer. She is a mom of two and a successful homemaker. She loves to cook and create beautiful projects with her family. She writes informative and fun articles that her readers love and enjoy. You can directly connect with her on email - lisa@lisaeclesworth.com or visit her website www.lisaeclesworth.com


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