The most successful businesses have one thing in common. They all have an effective lead generation program and strategy to help drive sales and create new customers.
Businesses without a lead generation strategy are more likely to fail than those that have one.
It’s obvious. If you are a small business owner, you need to have a way to generate sales leads and turn them into profits.
Here are the top 5 strategies for how to build a successful lead generation program.
1. Optimize Your Website
Every part of your website should be about getting a potential customer’s contact information. Make it as easy as possible for a potential customer to provide that information.
You do not want this buried in a “Contact” page that they will never find. Go through your website to check if you have contact forms on each page. It can be at the footer or in a sidebar, but make sure you have it.
2. Provide Valuable Giveaways
You want to prove to potential customers that you can provide real value to them. Provide giveaways, like informative e-books or free products or trials. Make people provide their contact information in order to enter and instantly grow your interested sales leads list.
3. Tap Into Email Marketing
Email marketing is considered one of the most effective lead gen tactics out there. It can sometimes have an ROI of over 100 percent.
Look to hire a company that can handle the monumental task of email marketing for you so you don’t have to worry about it. Companies like SalesHive
4. Track Your Leads Effectively
This is key. You have to track your leads so you manage them well and don’t lose them in a disorganized shuffle. Use CRM software to keep track of what marketing content you sent to who, who opened certain emails, and track their responsiveness.
This will allow you to focus more on the people that engage the most with your content and are most likely to eventually buy from you.
5. Follow Up with Phone Calls
Finally, there’s nothing like a way to grow leads with a good old-fashioned followup phone call. This strategy really does depend on what type of business you are in. If you are selling something like software or are selling to a business rather than an individual consumer, phone calls can be the magic trick at converting leads to sales.
Want More Tips for Running a Successful Lead Generation Program?
Knowing how to generate leads can help propel your business over the competition and earn major profits year over year. Building a lead generation program can seem tough at first, but it will prove to be your best tool over the long term.
Know that you know the top five strategies for building a lead gen program, are you ready to go forth and start generating sales? If you want even more tips and advice on building and cultivating leads, be sure to follow along to read our articles on all things business and sales.
Veronica Baxter is a writer, blogger, and legal assistant operating out of the greater Philadelphia area.