Consumers always prefer quality over quantity when it comes to their products. And the same rule applies when it comes to websites. As a website creator, you need to know how to attract as many users as possible. Simultaneously, there are many SEO tools available at your disposal, and one of the most useful ones is link building strategies. As you work on your webpage, this guide can help your website gain popularity through relevant links. Here’s how:
- Find Broken Links.
Some websites are dead or no longer available to users. Such cases often occur due to several reasons, but mainly the web host decides to take down the webpage. While you work on your links, try and find relevant broken links. Once you’re able to track them, generate content or resources similar to the previous web page.
Finally, ask the web host to link your resource. Broken links also make up for a good off-page SEO like most link-building strategies. Broken links help you avoid Google penalties since it is not unethical to reuse a webpage. An advantage of broken links is once you put your resource out there, you also get access to the links that were part of the dead webpage. It means the search engine will add these links to your rank. As a result, you quickly get a substantial rank and manage to create content with minimal effort.
- Become A Guest Blogger.
There is a lot you can achieve through collaborative efforts. When you work as a guest blogger, you get to write for other websites too. The article you submit can link to your website, and as a result, you get a backlink. There are numerous websites always on the search for a guest blogger. Everyone is working on their link-building strategy, which includes the best outbound links. You need to utilize the search engine to find links that lead you to these websites.
You can even make the first move and pitch your article to various websites instead of waiting for an opportunity. No website creator will forego the opportunity to gain exposure and build their links through free content. When you write for others, you give yourself the chance to tap into every potential customer base. As a result, expect a high wave of traffic that makes your website visible.
- Go On Different Resources.
Even though it is a good practice to build high-quality links, don’t try to restrict yourself. Your ultimate goal should be to get the maximum number of viewers on your web page and find other resources to help you. You can venture on forums, message boards, and even websites such as Reddit.
Not only are these excellent places to market your website, but you can also write for other users if they need content for their page. As a result of your efforts, you may get a good backlink profile. You can even engage in comment sections to let more people see your content.
- Repurpose Your Content. Your content can have many forms, such as infographics, images, or videos. No matter what your medium is, you need your content to be in a suitable format. When your content can take on multiple formats, the chances of backlinks are high. Web owners need statistics and information outside of basic text on the screen. Therefore your work may help. When you consistently repurpose your content, you get a chance of getting a wider audience as they can now view your content in different formats. For example, not everyone can view an EPUB file, but most can view a PDF. If you shift your content to the PDF format, it has a higher chance of getting shared. Relevant sites will always pick on your content; therefore, make sure you don’t let this backlink moment slide.
- Research Your Competitor’s Links.
You don’t have to work alone with your links. You can easily tap into your competition and study their techniques. Research is fundamental not just to build content but to know how to find links. SEO tools can help you find these links. You can either opt for free ones or buy these tools.
Once you visit your competitor’s website, conduct backlink research to know which links contribute to their rank and how sturdy their domain authority is. With this newly found information, you can choose to replicate their link strategy. If you use similar sources, the links are more reliable, and you may give your website a significant boost.
- Turn Mentions into Backlinks.
There is always a chance that a website may write about you or mention your blog. However, they may not link you to the article, but you can remedy the situation quickly by letting the webmaster know that it is your content. You may find tools such as link research tools online to find these mentions and get to work. It is important because while your content is out there, it needs the necessary acknowledgment. Don’t miss opportunities to backlink, or else your chances for a high rank may slide. It is an excellent practice to provide links to every content you mention, and it may earn a backlink as a courtesy.
Links can help your website get popular. When you have good content, you deserve the credit. The highest form of appreciation is a top rank in the search engine’s results. You can guest blog and share your content in different forms. You may even repair broken links with one of yours. Learn to navigate out of traditional websites and find other resources. Repurpose your content for more natural links. Watch your competitor’s links and try to implement them. Finally, make sure all of your content gets a backlink. With these methods, you should have no trouble in building your links.
Wayne Probert is a senior reporter at Zobuz, covering state and national politics, and he is a grantee with the Pulitzer Center on Crisis Reporting. Before joining Zobuz, he worked as a freelance journalist in Kentucky, having been published by dozens of outlets including NPR, the Center for Media.