If you are a watch enthusiast, then you must be more than familiar with the most expensive, most luxurious, and even the most enduring watch brands in the world. A watch, most of the time, symbolizes a person’s social status.
There are even people around the world that collect watches, either for enjoyment or to invest their money. The most expensive and long-standing brands of watches are the best kinds to invest in.
One of the most recognized watch brands in the world is Panerai. Even the mention of its brand name gives an exceptional impact on one’s perception of this particular watch. Not just because of its awfully expensive price (though it is a great factor), but because of its prolonged history of existence in the market.
However, it is undeniable that Panerai watches today are tremendously expensive. A Panerai watch costs thousands of dollars– which, in the opinion of experts, is a great way to invest your money in.
Panerai As A Historical Piece
Today, Panerai is a very well-known Italian luxury brand of watch that originated from Florence, Italy. This was established by the very talented Giovanni Panerai in 1860 at Ponte Alle Grazie. However, in 1860, Giovanni Panerai’s business started as a small shop. But because of Giovanni Panerai and Guido Panerai’s hard work, visionary minds, and an enormous vision for the future of the establishment, they made this tiny watch shop into the most prominent, distinguished military/sports watch ever known. And it started when they relocated to Piazza San Giovanni.
In 1936, Panerai landed a great contract that they used as the door of opportunity to innovate and introduce their product to the big market. However, since Panerai did not specialize yet in watches at the time, they pursued collaborative manufacturing with Rolex, which is at the forefront of watch production in the industry.
By 1938, Panerai Radiomir was introduced; a diving watch that kicked off the innovation of watch features. This is a waterproof watch that has a 47-millimeters in diameter, perfect for the special diving missions of the Navy at the time of World War 2. However, the establishment recognized that their greatest invention so far does not have an appeal to the consumer market since its purpose is not for civilian use. That is why Panerai released three limited-edition watches that took the consumer market’s attention, eventually earning them loyal consumers; the Panerai Luminor, Panerai Luminor Marina, and Panerai Mare Nostrum.
Officine Panerai started the watch innovation that made them have their imprints in the long history of ingenious inventions.
Iconic Pieces of Panerai
As mentioned earlier, Panerai Radiomir was the very first invention of Panerai in collaboration with Rolex that led the company to start inventing more watches that have exceptional features and functions.
The Panerai Luminor was an iconic watch developed later on after the invention of Panerai Radiomir. This watch was developed in the 1950s, Panerai Luminor was introduced to the market as an eight-day power reserve watch that uses tritium-based luminous substance on the dials and hands.
The actor Sylvester Stallone was even astounded by the Panerai Luminor Submersible. Thus, created a friendship between the actor and Officine Panerai. The Luminor Daylight Slytech is a Panerai Luminor model that was created to return the unsolicited exposure the company got from the actor.
The Panerai Luminor Marina is the most popular, in-demand Panerai model. It has a 44-mm wide case and trademark crown guard that is recognizable by any watch enthusiasts. This particular model of the Panerai watch stands out from the rest of its various models because of its unique minimalistic military appearance.
Panerai’s headquarters is still in Italy today, however, the production site has been relocated to Switzerland many years ago. Its current CEO, Angelo Bonati, maintained its touch of Italian soul and history while pursuing the modern touch for it.
Numerous famous and successful individuals were published to be a Panerai fan; such as Walt Disney’s CEO Robert Iger, Chris Pratt, Sylvester Stallone, Dwayne Johnson, Jason Statham, and more.
On average, a Panerai watch’s size is around 44mm wide in case. Well-established men wear Panerai watches to hint at their adventurous quality and their social status as well.
In A Nutshell
Panerai made an outstanding contribution to the field of horology. With these contributions, Panerai undeniably made its brand known to be one of the best, authentic, and innovative watch companies.
Panerai today gives great importance to the versatility of its products to maintain its reputation as a luxury sports watch brand. Its touch of old Italian soul that kept its refined image made its latest creations stand out from the rest. As of today, Panerai is a fashion and social status statement. You can check out www.thewatchcompany.com and get your own Panerai wristwatch today!