The TikTok Effect: How to Go Viral on TikTok

The Tiktok Effect: How To Go Viral On Tiktok

With nearly 80 million United States users, TikTok is one of the most popular social media platforms. Due to the quick, short-form content, creating videos is extremely simple.

From story times to comedy videos, there’s an overwhelming amount of content to compete with. This makes it challenging to capture the attention of a large audience.

Are you struggling to get views on your content? If you’re unsure how to go viral on TikTok, keep reading for some of the top tips and tricks to help you become the next big TikTok star.

Find a Niche

Before you start creating content, you’ll want to decide what kind of videos you want to make. This can be challenging, as there are so many communities on the app to be a part of.

From “booktok” reviews to makeup tutorials with a voiceover story time, you have plenty of options. However, finding a focus is crucial to creating consistent and curated content. This helps find a solid, dedicated following.

You also may want to make an account dedicated to your hobbies and passions. Do you love art? You can easily showcase your creations through a time-lapse video.

Decide on Your Audience

Next, you’ll need to decide on your audience. This helps you find and create content best suited to build a large following of consistent fans.

If you want to direct your content toward kids, keep the language simple and use bright, fun colors. Though you don’t want to use clickbait by putting pictures of cartoon characters, keeping your content G-rated is essential.

However, if you want to market to young adults, keeping in tune with the language and interests of Gen-Z can help your content soar. You also have more freedom to use more explicit language and discuss adult topics.

No matter what you choose, keeping your content consistent is crucial. If you plan on posting adult content, be sure that you have a warning for your account to deter younger viewers.

Keep It Short

The rise of short-form going viral content has propelled so many modern-day celebrities to fame. Unlike the early aught when YouTube reigned king with 10-minute sketch videos, quick, digestible content has taken social media by storm.

TikTok videos range in length from a second to 10 minutes. However, the shorter the content is, the better! Since there are a near-infinite amount of videos on the platform, keeping your content short can guarantee better watch time.

You may even be guilty of scrolling past longer videos! Keeping your videos under a minute can guarantee that your content succeeds.

However, if you plan on doing story time content, you may need to reconsider the length. Though posting multiple parts can guarantee more views and likes, close to the amount that can offer, viewers may be frustrated if your videos are spread over two many parts.

Post Regularly

Much like sticking to a niche and catering your content to a specific audience, if you post too irregularly, it can be bad for the algorithm.

As a rule of thumb, you’ll want to post at a minimum, once per day. While there is no official maximum, posting too much can create lower-quality content. This means your followers are more likely to unfollow, as they feel as though they’re being spammed.

If you’ve been wondering how to make a video go viral, you should also pay attention to the times that you post your videos. Like other social media platforms, the TikTok algorithm favors videos posted at certain times.

Pay Attention to Trends

You’ll need a keen eye when creating content. Trends are one of the easiest ways to get views and go viral! They’re great for those who struggle to create engaging and unique content, as they provide an easy-to-follow format.

From video formats and using popular songs to recreating a dance or dieting a funny clip, keeping these tips in mind is crucial to success. You can use these trends as inspiration or partake in them with your own twist.

It is crucial to remember that you want to put your own spin on these trends. Copying word for word will only garner hate, as it can make you appear lazy or uncreative.

Looking at trends can also give you an idea of how many likes on TikTok to go viral, as you can see the number of likes and views per video. This gives you a goal to work towards!

Use Hashtags

It’s no secret that viral TikToks always have an array of hashtags to help viewers find them. Utilizing these tags is a great way to get more visibility on your content.

As you scroll through your videos, you may find that all of the popular videos use a variety of hashtags. This can help you generate ideas of what to include in your tags!

It’s essential to note that your hashtags should be relevant to the content you’re posting. There’s nothing more frustrating than searching for “coffee recipes” only to find videos of people playing video games because they added irrelevant tags to get more views.

How to Go Viral on TikTok: Your Simple Guide

Whether you’re promoting a business or simply want to start a career as an influencer, knowing how to make a video go viral on the platform is key to generating exposure and likes.

Remember, as with anything on the internet, your value isn’t determined by getting likes on TikTok. As long as you make content you’re proud of, you’ll find success eventually.

If you found this guide on how to go viral on TikTok informative, you’ll want to check out the rest of our website. There, you’ll find more great entertainment tips and tricks to help you navigate social media.

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About the Author: Nicole Ann Pore

Nicole Ann Pore is a writer, an events host and a voice over artist. Travel, health, shopping, lifestyle and business are among the many subjects she writes about. Through quality and well-researched writing, she informs and even entertains readers about things that matter. She is also interested in film critiquing and filmmaking. Giving all the glory to God, Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.


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