Custom flags are one of the most popular promotional tools in the business industry. Nowadays, the popularity of custom banners is increasing rapidly even amongst large businesses. This is because large business owners now understand the importance of combining the traditional marketing method with digital marketing platforms.
When you use custom flags, you will be able to increase the exposure of your business. However, remember that other businesses as well as your competitors are also using the custom flags to advertise their business. Therefore, you need to be careful with your custom flags so that they can stand apart. Here are the top 3 tips that will make your custom flags stand out in the crowd.
Colors
Make sure you use complementary and cold colors for your custom flags. Bold colors are one of the most important factors that will make your custom flags look appealing. As long as they complement each other, you can increase the appearance of your flag. Additionally, the background color and text should contrast each other so that people can read the promotional message on the custom flag. While determining the background color of your custom flags, make sure you don’t choose something that affects the legibility of the primary brand message. For instance, using bright pink as the background color will distract your customers from reading your message. On the other hand, black contrasts will look great with any light color.
As complementary colors are opposite to each other, don’t make mistakes while choosing them. If you want to use basic colors for your custom flag, consider using yellow, blue, and red as the primary colors and green, purple, and orange as the secondary color.
Fonts
If the potential customers need to read the message on the custom flag from a distance, you need to use sans serif fonts. This font is one of the most popular and readable fonts in the market. Popular sans serif fonts include Arial, Helvetica, Geneva, and Avant-Garde. You can also use serif fonts but their readability is poor than the sans serif fonts. Some popular types of serif fonts include Courier, New Times Roman, Palatino, and New Century Schoolbook. As per Impact plus, choosing the right fonts is extremely important.
While choosing the sans serif font for your custom flag, here are some important things you need to remember:
- As per some studies, sans serif fonts are difficult to read. Therefore, make sure you use simple typefaces for the fonts.
- Don’t use more than two types of different fonts in your custom flag.
- Use fonts that are readable from a distance.
Text
Experts recommend that you should not use more than seven words for your custom promotional flags. Instead of writing your brand message entirely in capital letters, make sure you wrote the message by combining both the upper case and lower case letters. Since your potential customers and passers-by only have a couple of seconds to read the message, make sure you don’t overuse the capital letters in your custom flag.
Additionally, the size of the text will also determine the visual hierarchy of the custom flags. If you want to capture the attention of your audiences quickly, make sure you use large and bold text to write the headline. After that, write the brand message in comparatively smaller text.
Conclusion
These are the top 3 tips you need to know to make your custom flag stand out in the crowd. Make sure the design of your custom flags is visually appealing. This way you can advertise your business to hundreds of potential customers.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
