Every day, around 8.5 billion searches are made on Google. Harnessing a small fraction of this can result in huge profits. But how do you get your business noticed?
The only way to do it is with quality SEO, though it can be confusing. Read on as we discuss the types of SEO you need to know.
1. On-Page SEO
This type of SEO involves optimizing any content on your website. When conducted, it is more likely to attract organic traffic from search engines.
Keyword research is the most important factor. These words are the terms people type into Google. If they are embedded in your content, then you may have a chance to get the traffic for that search.
Adding internal links is also essential to on-page SEO. They provide signposts for bots crawling your site, letting them read it. It also provides a much better internal navigation system for users.
Metadata is any data that tells search engines or users about the content of a page. This should be optimized, with keywords placed in titles and descriptions.
2. Off-Page SEO
Off-page SEO focuses on things that take place away from your website. While it may seem like they are out of your control, there are lots of things you can do to improve.
Backlinks are the most vital. They are a link from one site to your own, acting as a digital signpost and recommendation. When sites with good domain authority reference you, it tells search engines your site is relevant and improves your SEO rating.
These links will occur naturally over time, but you can help them along. Try pitching guest posts to other websites. You create content for them and in return, you get a link back to your own.
3. Technical SEO
This area requires some degree of technical knowledge to achieve, so many people choose to hire web developers to assist. It involves improving technical aspects in the back end of the website.
Page speed is very important as it is used by major search engines as a ranking factor. A slow page speed will also make people leave, increasing the bounce rate.
Another technical aspect is the site structure and layout. It will also get checked for responsiveness on a mobile device.
There are other types of SEO a good agency will be able to assist with. Local SEO is one of the main additional types. It helps you show in the mobile feeds of people who are searching in your area.
Some industries even have niche-specific SEO. They may be for retail, medical, law, or industry. You can find out more about this at https://www.davidtaylordigital.com/what-is-industrial-seo/
Building Strategies for the Types of SEO
Knowing the types of SEO helps, but it can be overwhelming. Don’t be afraid to concentrate on one for a period and then move on to another. You may need to get assistance from an agency.
This article is one of many to assist you. From SEO to digital marketing, we have more articles to help you level up your business.
Amanda Byers is a graduate of Columbia, where she played volleyball and annoyed a lot of professors. Now as Zobuz’s entertainment and Lifestyle Editor, she enjoys writing about delicious BBQ, outrageous style trends and all things Buzz worthy.