Guest Blogging is a content marketing and SEO technique where someone writes and posts a post on a third party blog to promote their personal brand or business. Guest blogging exposes a brand to a relevant audience and can be an effective method of generating interest, but you have to be careful not to receive penalties from me from Google.
This is an opportunity to show off your expertise and share it with others, as well as an opportunity to increase blog traffic from both parties. Guest posting service is also a great way to establish yourself as an authority figure in your topic and to build relationships with other bloggers and experts in your field. Since guest blogging should work both ways, you should also consider posting articles written by other people in your industry. Guest posts will also expose your audience to a new perspective and new content.
How is Guest Blogging still Important for SEO?
Despite Google’s memo on how guest blogging is no longer a viable tactic to improve your SEO, it needs to be taken in the right context. This was one of the last warnings from Google about not posting your content on low-quality websites to get links, which many spammers have continued to do in an attempt to position their websites. In many cases, providing poor quality content on sites that have little authority no longer works to rank on search engines.
Guest blogging still works great for SEO as long as the website where your guest post is shared is of quality and the links included in your content are of quality as well. Inbound links from quality sources will help match your website with the right keywords, as well as help build your authority once those links are shared on social media. Growing your audience with guest blogging will affect your SEO through increased social media growth, increased visibility in your industry, more networking opportunities, and growing brand recognition.
Is Guest Blogging Good for Bloggers?
The answer is yes. As long as the blogger is able to discern and want to spend time sorting and editing posts from external sources, guest blogging can be a great source of content for a blogger’s audience.
An important part of editing any outside contribution is looking at the links in the content. You should not include a link unless it makes editorial sense. To stay on the bright side, review guest posts for quality and make sure you only link to quality websites that add value to the posts. You can also regularly check your external links with a tool like Screaming Frog to make sure that the websites you are linking to are still available, not returning a 404 error, or redirecting to different content.
Guest blogging, yes, but of High Quality
Think of guest blogging as an important part of disseminating information and not as an advertisement! Your website / blog should initially be used to inform your reader and not to promote yourself. If the topic is relevant to something you are offering, you need to feature it in your blog, but there is a huge difference between “selling” and offering a solution to their problem. When it comes to guest blogging, don’t let the fact that you are talking to a new audience deter you from the “educational purpose” of corporate blogging. The goal is to establish yourself as an authority figure in your field, present your name to a new audience, and build a relationship with other bloggers or businesses.
Guest Blogging, SEO and Google Penalties: How to Mitigate the Risks
Aside from the benefits of branding and inbound marketing, guest blogging is also a great way to get backlinks. By writing an article on the blog of another site, you could benefit from a link to your site, which will allow you to increase your visibility but also you are PageRank. Like all SEO techniques, many SEO professionals have abused it. Former Google Web Spam Manager specifically targeted this technique, saying it could be a cause for Google penalties.
Publish only on Quality and Relevant Websites
You should only publish your content on quality websites that are expert in your industry and relevant to the typical readers of your content. These are the types of websites you need to guest blog on, but these sites will change depending on your industry. The one thing that should never change when looking for websites that you can contribute to is their quality.
Contribute Original and Quality Content
Some reputable posts and blogs allow your content to be syndicated on their website, that is, when your existing content is republished with your permission to another website with a similar audience. However, the content that you need to post on other websites, as a guest blogger, must be original content.
Make sure the blogs that accept your guest posts have quality content, original content that is useful to the audience of the blog you are writing for as well as your own audience. If the guest post is of high quality and relevant to your audience, search engines will interpret it as credible content.
Link with Value in Mind
Include links to interesting resources and references throughout the article to give readers more in-depth ideas on a topic, but when it comes to linking to your website, do so only when it’s natural and done. Part of your bio as a guest blogger. Mix the type of anchors to your website; also be aware not to link to the same pages too often.
One of the reasons Google is sanctioning the use of links in guest blogging is that some companies are automating the process by recruiting overseas writers to submit tons of shoddy articles to sites that want to submit. All content sent to them in order to exchange links. The automation of links in guest article posts is what you want to avoid, because these operations are exactly what Google does not want.
Barry Lachey is a Professional Editor at Zobuz. Previously He has also worked for Moxly Sports and Network Resources “Joe Joe.” He is a graduate of the Kings College at the University of Thames Valley London. You can reach Barry via email or by phone.
