Applying by email has largely supplanted sending a letter, which is why we speak of a cover letter by email and no longer just a cover letter to accompany your CV. The cover letter by email should not be relegated to oblivion and remains popular with recruiters. To ensure that they read you carefully, a few rules must be followed. What to write and how to write it to convince a recruiter to give you an interview? Update on the form and content of the cover letter by email, as well as our advice and examples, in this article.
Why send a cover letter by email?
You do not send a CV by email like that without any explanation. You have to justify your candidacy. Motivational mail is now a classic. Well put together, short and without spelling mistakes, it can help you stand out, or even make the recruiter want to open your CV.
Its only particularity: sending by email. Unlike the cover letter which can be sent by post
Our advice: Unlike a cover letter, you will not have to write the sender and recipient headers or even the date. However, it would be silly to forget to include your contact details under your signature. Even if it is already on your CV, you will make it easier for your potential future employer. Also, remember to include the references of the position for which you are applying and to choose a clear subject line.
Cover Letter by Email: Be Concise
Recruiters receive hundreds of applications per day. For them, a successful motivational email is synthetic, clearly constructed and illustrates the candidate’s benefit. Ideally, it should span 10 to 15 lines at most. Do not get bogged down in the details and keep in mind that her goal is to show your motivation to get the job. No superfluous blah and no repeating your CV. The application email is the teaser of your CV and not it is summary. Therefore, there is no point in synthesizing your more or less long experience at all costs. Just emphasize one or two key points in your profile.
In addition, if you are recommended, say so in the subject line of the email. A recommendation by an employee that the recruiter knows is one of the key assets of a motivational email. If the subject of your cover letter by email or even its beginning begins with “On the advice of Ms. Marin, marketing director of the company, it is certain that the HRD will read your application carefully. Of course, the person recommending you should be aware and should know what position you are applying for in the company. You can also tell him your motivations, as well as the main strengths you think you have for the position.
The Right Form of Politeness of the Motivational Email
Even by email, politeness is essential. A simple “Hello” or “Hello Madam” is not suitable in a motivational email. Prefer a more recommendable formula: “Dear Sir”, “Dear Madam” or “Dear Madam, Dear Sir”, or “Madam, Sir” if you do not know the gender of your interlocutor. Our article will tell you about the right expressions of politeness in a cover letter.
Our advice: even by email, be careful not to fall into familiarity. The use of e-mail encourages us to get rid of the old-fashioned formulas that we already used when we wrote our letters with paper, a quill and a pot of ink. Formulations can be important. If you do not know what tone to adopt, use well-rounded formulas, without being bombastic.
Use the keywords from the job advertisement
Knowing that your email will be read by operational staff as well as by a general HRD or even by employees from other departments, use terms that everyone understands: however, do not hesitate to use certain “strong” terms (corresponding to the needs expressed by the recruiter) present in the job offer or even certain corporate words highlighted on the company’s website. Learn how to decipher the job offer. If you know that your training is known, or even recognized by the recruiter, do not hesitate to specify it if you are a junior candidate (this may apply to professional networks, if you are a senior).
Cover Letter by Email: Personalization Required
For each situation, its type of cover letter by email: depending on whether you are responding to a job offer, whether you are recommended, whether you apply spontaneously, whether you complete an online application form, whether you are a beginner or an experienced or in retraining, whether you are a sales representative or an expert in a support function … the content of the email will be different. No way to send a boat message, personalize your words and stick as much as possible to the job offer.
Showcase your Successes in the Motivational Email
The objective of the cover letter by email is not to explain your entire CV, but is to highlight a particular point of it or even to highlight what does not appear in it and which you think is important. . You can also display one of your successes. You do not have to put them all in, but highlighting one or two recently achieved flagship successes will be an argument appreciated by the recruiter. Of course, it is a question of demonstrating your statements, by quantifying your results for example, and by illustrating how you arrived at these results. The recruiter needs to imagine your way of doing things.
How to Finish a Motivational Email?
To complete your motivation email, you must request an interview with the recruiter.
The best way to get a response from the recruiter is to ask them relevant questions. In the email, you can question him, for example, on the means implemented to meet the objectives of the position. In addition, add a conclusion like: “I would be delighted to be able to discuss these questions with you during a recruitment interview. Can we meet?
Amanda Byers is a graduate of Columbia, where she played volleyball and annoyed a lot of professors. Now as Zobuz’s entertainment and Lifestyle Editor, she enjoys writing about delicious BBQ, outrageous style trends and all things Buzz worthy.