You’ve been co-coaching a teen cheerleading squad for a few months now. You’ve been putting in long hours getting the team ready, picking out routines, and learning new skills.
You’re excited to see how they perform, especially now that they’ve ironed out the kinks and are ready to go.
Now what? How do you plan on filling the stands at high school games?
Getting the word out about your squad is always a challenge, but there are some surefire ways you can boost your numbers that are within your control.
Keep reading to learn more.
Leveraging Social Media Influencers
In order to successfully fill the stands at high school sports, leveraging social media influencers can be an effective strategy. In order to do so, the school can reach out to influencers that have a significant following in the area they are located.
They should then work with the influencer to create content that showcases the excitement of attending the games in an engaging and compelling way. This can include taking photos and videos of the game and having the influencer post about it on their various platforms.
Enhancing Ticket Discounts and Loyalty Programs
Enhancing ticket discounts and loyalty programs can help fill the stands for high sports games. Offering discounts, such as reduced pricing if multiple tickets are often purchased, is one strategy that can attract a greater number of people to the event.
Additionally, loyalty programs can be used to reward long-time fans of the school, further increasing potential attendance. For example, the school could initiate a punch card system, in which a fan receives a ticket discount after a certain number of attendance points are typically reached.
Promoting Game Day Events to Fans
Advertising game-day specials in local newspapers and radio stations can be beneficial. Make sure to select a night that is preferred by your fan base and be consistent with your game day events.
Showcase creative ways for your fans to show their spirit and support for teams. Encourage your super fans and alums to bring friends and family to join them for an evening of games and fun.
Finally, boost sports fan engagement by recognizing and rewarding them. You can do this at halftime or at special events for their loyalty and support of your teams. These promotions will boost your fan attendance and create a memorable game day experience.
Integrating Local Businesses with Team Sponsorships
To fill the stands at high school games integrating local businesses with team sponsorships is a great way to create a bridge between the community and the school’s sports program.
This idea can give local businesses an opportunity to show their support while also drawing in more fans. Local businesses could be invited to help cover costs, such as
- Equipment
- Uniforms
Or they could be offered an advertising spot in the stadium to promote their products, services, or activities.
Ultimately, integrating local businesses with team sponsorships is a great way to bring together the community and school in a truly cooperative and supportive fashion.
Improve Attendance Successfully in High School Games
Getting the school, family, and community members involved in attending high school games is essential for an enjoyable experience.
By following these simple tips, you can successfully fill the stands at every high school game. So, don’t hesitate, get started bringing the crowd to the games!
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Amanda Byers is a graduate of Columbia, where she played volleyball and annoyed a lot of professors. Now as Zobuz’s entertainment and Lifestyle Editor, she enjoys writing about delicious BBQ, outrageous style trends and all things Buzz worthy.
