Did you know that the business-oriented social networking website, LinkedIn, was founded in 2002? LinkedIn has become a go-to option when applying for jobs, but standing out from your peers is harder than it seems.
So, keep reading for four easy tips on how to get noticed on LinkedIn.
1. Your Photo Matters
When applying for jobs on LinkedIn, your photo is the first thing potential employers see. You can have an amazing resume, but if your profile photo isn’t professional, you might end up losing opportunities. You wouldn’t go to a job interview in swimwear, so it stands to reason that you shouldn’t use a beach day selfie as your profile photo.
If you don’t have a suitable headshot, you might be tempted to upload a photo of yourself at a wedding or a nice selfie, but you need to resist! It might be time to get some corporate headshots taken since close-ups of your face with a neutral background tend to have the best reaction from audiences.
2. Optimize Your Profile
Simply being on LinkedIn and filling in your profile isn’t going to cut it. If you’re trying to stand out on LinkedIn, you need to make yourself easier to find.
To increase your chances of popping up on recruiter’s searches, you’ll need to optimize your profile. Just as you would when writing your resume, you need to incorporate keywords in each section. You want the keyword to pop up in your heading, about section, skill section, and job experience.
Recruiter will use specific terms such as “marketer” or “project manager” when searching for candidates. If you’re unsure which keywords to use, you can take a look at a few job postings that interest you. The skills section is where you’ll find the needed information; if a specific skill pops up on a few postings, then that skill is a keyword you should use.
3. Make It Easy to Read
A recruiter isn’t going to spend a ton of time reading through your entire profile. When using LinkedIn, you need to keep your profile updated with the most pertinent information at the top of your profile.
A recruiter should be able to scan your profile to find all the info they need about you. So make sure you lay your profile out in a way that draws the eye to the most important areas.
4. Multimedia Examples
If you can add examples of past work to your profile, you’ll give recruiters a taste of what you can do. This doesn’t need to be photos! You can add links to projects or websites that you’ve done work on or add portfolio pieces where appropriate.
Know-How to Get Noticed on LinkedIn
Knowing how to get noticed on LinkedIn is an invaluable skill. Finding a job that you like is hard enough, so by optimizing your LinkedIn profile, you have a greater chance of the work coming to you. So go ahead and implement these tips today!
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