The Complete Guide to Improving a Website

Complete Guide to Improving a Website

There are nearly two billion websites on the internet. With so many options for people to visit, it’s important that your site stands out. If your website lags or doesn’t look good, you’ll end up ranking lower on search engines and turning away customers.

Luckily for you, we’ve got several tips to help with improving a website. So keep on reading and we’ll walk you through our top web design tips that you’ll want to know!

1. Utilize White Space

Many amateur web designers will try to cram as much information and content as possible on their webpages. They view any white space as wasted real estate. However, this is the wrong way to view negative space.

White space is key to good design. When you utilize it correctly, you’ll be able to make your content more clear. You’ll also help the viewer focus their attention wherever you want. 

When you have white space around titles and text, you can greatly increase the viewer’s attention. White space can also help make your site feel modern, fresh, and open. 

Minimalism is all the rage these days. It helps people feel less cluttered and less stressed. 

Of course, the main downside to adding white space is that it does actually take up space. 

If you want to present a lot of content to the user quickly then having too much white space might work to your detriment. It’s very important that you strike a balance between what you’re trying to communicate at the top of the page and the space that highlights that content. 

2. Optimize Your Page Speed

If your site takes too long to load, then the user is going to become frustrated and quickly move onto something else. Now that mobile devices are everywhere, people are able to access information all over the world on all kinds of platforms. 

No matter where they are or what they’re looking at, they expect to webpages they visit to be fast and responsive. 

A page that takes a long time to load will totally ruin the user experience. Just adding a few seconds to the page load time can greatly increase the number of users who exit the site. 

You can utilize helpful sites like to see what the digital experience for your site is actually like. This will give you a better sense of where you can improve. 

3. Use Attractive Calls to Action

Your users are already used to following visual cues to figure out which content is useful to them. A call to action that is easy to spot with an action word is going to encourage your users to more easily get around your site and get just what they want. 

You want to add buttons to your site that use color, size, and shape wisely. Simply by changing something as simple as color, you can increase your conversion rates. It’s good to be well-versed in color psychology for this reason.

You also need to consider what words you are using for your buttons. The words should be actionable and excite the visitor to do something. You can trigger certain feelings within the user by using certain words. 

If there isn’t an emotional connection, the user isn’t going to click through. 

4. Use Hyperlink Differentiation

Whenever you add a link to a page, you are telling the user that you want them to click it. You need to make sure that it’s easy to identify links with individual cues.

Colored text and underlined text are going to draw in the user and let them know that the text is meant to be clicked on. 

When a regular internet user sees a text that is underlined and/or blue, they assume that the text is clickable. You can take advantage of these expectations and entice a user to click through to see what’s next. 

When you use a hyperlink, you should consider how long the hyperlink is. The longer the link title is, the easier it will be to differentiate it. 

5. Segment Key Information With Bullet Points

One of the best ways to improve a website is with bullet points. You can use bullet points to tell users about:

  • benefits
  • solutions
  • important features of a service or product

Basically, you can tell them a lot in a short amount of time. 

This is going to make your propositions more attractive. You can enhance your bullets even more with cool icons and images. 

6. Use Images Wisely

People on the internet are getting smarter and smarter. They know there are a lot of scams out there and are good at avoiding them. If they visit your site and can tell that you’re using cheap stock photos, they’ll likely go running for the hills. 

Consider commissioning your own photos or at least using very high-quality stock photos. 

The Importance of Using This Guide to Improving a Website

Hopefully, after reading this guide to improving a website, you feel that you know a lot more helpful website improvement tips at your disposal. When you’re designing a site, it’s important that you consider the experience of the user and try to see and use your site from their perspective. 

Don’t be afraid to try different strategies when you’re figuring out what works. Just make sure that you measure your success with each change so that you can capitalize.

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About the Author: Piran Tarapore